Lead Generation & Pipeline Manager

Location: Financial District, NYC
Schedule: Full-Time | In-Office
Department: Sales Operations
Compensation: $70,000–$100,000 base salary, plus performance-based override
Industry: Financial Services

About Us

Getty Advance is a fast-growing Merchant Cash Advance brokerage helping small and mid-sized businesses access fast, flexible funding solutions. As we continue expanding our sales operation, we are looking for an experienced Lead Generation & Pipeline Manager who can help drive more qualified customers to our sales team and directly impact company growth.

This is a high-impact role for someone with real high-volume sales experience, strong CRM skills, and the ability to manage lead flow across a growing sales floor.

Position Overview

We are looking for a sales-experienced Lead Generation & Pipeline Manager to take ownership of how we generate, organize, track, and convert new business opportunities.

This person will play a key role in creating more high-quality opportunities for our sales reps, improving speed to lead, tracking conversion percentages, managing CRM workflows, and building strategies that lead to more new funded deals.

The right candidate must be highly independent, number-driven, and comfortable working in a fast-paced, performance-focused sales environment.

Key Responsibilities

• Develop and manage lead generation strategies that produce qualified business funding prospects
• Manage lead flow and pipeline organization for a sales team of 20+ reps
• Use CRM tools to track lead activity, rep follow-up, conversion rates, and campaign performance
• Monitor and improve speed to lead across all lead sources
• Track key performance metrics including contact rate, application rate, funded deal rate, renewal rate, and house commission generated
• Identify which lead sources, campaigns, vendors, and channels are producing the strongest results
• Build processes for assigning, prioritizing, and following up with leads
• Work directly with sales leadership to improve lead quality and rep conversion
• Run lead generation projects independently from planning through execution
• Research new lead sources, marketing strategies, partnerships, and outreach channels
• Create reporting that clearly shows what is working, what is not, and where improvements need to be made
• Help increase new funded deal volume and total house commission from new business

Non-Negotiable Requirements

• 3+ years of relevant experience in high-volume sales, lead generation, pipeline management, sales operations, business development, or growth marketing
• Experience managing or supporting pipeline activity for 20+ sales reps
• Strong understanding of sales conversion metrics and pipeline performance
• Ability to clearly discuss conversion percentages, lead source performance, and sales funnel data
• Hands-on CRM experience
• Strong project management ability
• Proven ability to work independently without constant supervision
• Comfortable in a fast-paced, sales-driven environment
• Strong communication skills and ability to work across multiple teams

Preferred Experience

• Experience with lead generation, outbound campaigns, lead vendors, or CRM-based sales workflows
• Background in high-volume outbound sales environments
• Experience improving speed to lead, lead quality, and rep conversion
• Experience tracking cost per lead, cost per funded deal, and house commission generated
• Merchant Cash Advance, business funding, alternative lending, or financial services experience

Compensation

This role offers a base salary of $70,000–$100,000, based on experience.

In addition to base salary, this role may include a performance-based override tied to new funded deal production and house commission generated.

Performance override eligibility is based on new funded deals only.

Ideal Candidate

The ideal candidate is not just a marketer and not just a salesperson. This person understands how to create, manage, and improve a sales pipeline.

You should be able to talk clearly about numbers, conversion rates, speed to lead, CRM tracking, and what actually turns a lead into a funded deal.

We are looking for someone who can take ownership, move quickly, work across teams, and help build a stronger lead generation engine for a growing MCA sales floor.

If you know how to turn lead flow into real sales opportunities, understand the numbers behind a high-volume sales operation, and want a role where your work directly impacts funded deals and revenue growth, this is the opportunity.

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