Lead Marketing Research Manager

• Manage day-to-day research programs across Visual Merchandising, Retail Marketing, Digital Innovation, Sports Sponsorships, Omnichannel, and related Retail Elevation initiatives.
• Partner with internal stakeholders and external research vendors to scope research needs, clarify business objectives, align timing, and ensure projects are set up to generate useful, actionable insights.
• Develop and manage research briefs, learning agendas, timelines, status updates, and recap materials that keep cross-functional partners aligned and moving.
• Support ongoing Retail Customer Tracker work, including creative overlays, shopper journey learning, competitive benchmarking, and readout preparation.
• Coordinate qualitative and quantitative research efforts, including tracker studies, creative effectiveness testing, pre/post measurement, shop-alongs, intercepts, focus groups, rep feedback, and exploratory research.
• Help evaluate sponsorship and retail activation performance, including programs tied to sports, cultural moments, local market events, and immersive in-store experiences.
• Partner with analytics resources to connect research findings with traffic, sales, conversion, engagement, and customer behavior data where appropriate.
• Synthesize complex inputs into clear, executive-ready stories that identify what we learned, why it matters, and what the team should do next.
• Maintain research documentation and governance, including project trackers, briefs, readout schedules, vendor outputs, insight repositories, and next-step follow-ups.
• Help identify research gaps and recommend practical approaches when existing data sources do not fully answer the business question.
• Champion the customer voice by ensuring Retail Elevation decisions are grounded in what customers actually see, feel, need, and do in the store experience.

• Be a customer-first research enthusiast who is energized by using insights to improve the retail experience.
• Be highly organized and comfortable managing several projects, partners, and deadlines at the same time.
• Be able to translate business questions into researchable objectives and practical methodologies.
• Have experience working with both quantitative and qualitative research approaches.
• Be comfortable reviewing survey data, qualitative findings, dashboards, creative testing, and performance metrics.
• Have strong communication skills and the ability to turn detailed findings into concise, actionable business stories.
• Be collaborative, proactive, flexible, and comfortable operating in a fast-paced, matrixed environment.
• Bring curiosity, sound judgment, and a healthy sense of “why behind the what.”
• Be comfortable working in the Microsoft 365 environment, including PowerPoint, Word, Excel, Teams, SharePoint, and Copilot/AI-enabled tools.
• Have experience with research vendors, agency partners, or cross-functional marketing teams preferred.
• Have experience in retail, shopper insights, customer experience, brand strategy, advertising, merchandising, digital/omnichannel, or sponsorship measurement preferred.

• BA/BS in Marketing, Market Research, Consumer Insights, Business, Communications, Psychology, Statistics, Social Sciences, or a related field.
• 3–5 years of experience in market research, consumer insights, shopper insights, retail strategy, customer experience, or marketing program management.
• Hands-on experience supporting or managing research projects from brief development through final readout.
• Familiarity with research methods such as surveys, segmentation, customer journey research, qualitative interviews, shop-alongs, focus groups, intercepts, usability testing, pre/post measurement, and test-and-learn design.
• Ability to work with cross-functional teams and translate business needs into clear research plans.
• Strong PowerPoint storytelling skills and experience creating concise, executive-ready summaries.
• Experience with retail, telecom, omnichannel experiences, sports/cultural sponsorships, or in-store merchandising is a plus.
• Experience with syndicated or custom research platforms, dashboards, survey tools, social listening, or data visualization platforms is a plus.
• Comfort using AI tools to improve speed, synthesis, organization, and communication is a plus.

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.
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