Lead Sales Development Specialist

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie
Intelligence Connected

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

About the Role

We are seeking a highly motivated individual to join our growing Natural Resources commercial team. In this role, you will be the driving force behind our top-of-funnel sales activity, focusing on identifying, engaging, and qualifying new business opportunities for our industry-leading data and analytics solutions.

You will not be responsible for closing deals. Instead, your focus will be on outbound lead generation, nurturing early-stage prospects, and booking qualified meetings for our new business sales executives. You’ll work on targeted mini-campaigns (e.g. energy strategies in data centres), helping us break into new verticals and accelerate pipeline development.

This is a fantastic opportunity for someone looking to build a career in B2B sales within the energy transition space, gaining exposure to cutting-edge market intelligence and a collaborative, high-performance team.

Key Responsibilities

• Execute outbound prospecting activities (emails, LinkedIn outreach, cold calls) to generate interest and book meetings for the sales team.
• Work closely with Marketing and Sales to build and run targeted mini-campaigns into strategic sub-sectors.
• Research target companies and personas to personalise outreach and ensure relevance to their power and renewables strategy.
• Qualify inbound and outbound leads based on defined criteria and route to the appropriate sales executive.
• Maintain accurate activity and lead information in CRM systems (Salesforce).
• Consistently meet or exceed activity and meeting-booked targets.
• Stay up-to-date with industry trends, market developments, and Wood Mackenzie’s offerings to speak confidently with prospects.
• Gather market feedback from conversations to help refine campaign strategy and value propositions.

About the Candidate

• A passion for the energy sector, oil and gas markets, and identifying new business opportunities.
• Substantial experience in a B2B SDR or lead generation role, ideally in a data, SaaS, or analytics environment (or strong appetite to learn).
• Comfortable holding outbound meetings and creating engaging written outreach.
• Highly organised, self-motivated, and goal-oriented.
• Curious mindset with the ability to quickly learn about technical topics and market drivers.
• Collaborative team player who thrives in a fast-paced environment.
• Strong written and verbal communication skills.

What the Role Offers

• Structured onboarding and continuous sales development training.
• Clear career progression path into sales executive or marketing roles.
• Opportunity to work on exciting campaigns tied to the most pressing energy challenges globally.
• A collaborative and mission-driven team culture.
• Competitive salary and commission package

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov