Lead, SMC Marketing

Snap Inc

CA

JOB DETAILS
SALARY
$142,000–$214,000 Per Year
SKILLS
Accounts Receivable, Advertising, Campaigns, Content Development, Copy Writing, Creative Design, Cross-Functional, Customer/Client Research, Data Science, Develop and Maintain Customers, Diversity, Federal Laws and Regulations, Google Analytics, Industry/Trade Analysis, Leadership, Legal, Marketing, Marketing/Promotional Messaging, Medical Conditions, Medical Genetics, Multitasking, Performance Metrics, Product Marketing, Revenue Growth, Sales, Sales Strategy, Small Business, State Laws and Regulations, Team Player, Test Data, Web Design, Web Programming, Website Conversion, Writing Skills
LOCATION
CA
POSTED
19 days ago

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Lead, SMC Marketing to join Snap Inc's global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap's web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.

The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material.

What you'll do:

  • Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights

  • Own and develop customer centric content strategy that directly supports SMC's global revenue programs

  • Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative

  • Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys

  • Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising

  • Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience

  • Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Knowledge, Skills & Abilities:

  • Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results

  • Understanding of what type of education resonates for different audiences

  • Experience leading internal creative design and web development teams

  • High comfort with data driven decision making and ability to translate data into actionable content recommendations

  • Ability to consistently uplevel content, while keeping in mind business goals

  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

  • Experience or familiarity in working with the media or digital advertising industry

  • Experience with tools Google Analytics and Figma is a plus

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 8+ years experience in building and creating marketing content

Preferred Qualifications:

  • Direct experience with hands on sales enablement content creation

  • Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $142,000-$214,000 annually.

Zone B:

The base salary range for this position is $135,000-$203,000 annually.

Zone C:

The base salary range for this position is $121,000-$182,000 annually.

This position is eligible for equity in the form of RSUs.

About the Company

S

Snap Inc

Our Story

The name may have changed over the years, but the commitment made when the forerunner of SNAP (Spokane Neighborhood Action Partners) formed in 1966 remains its guiding purpose today. SNAP’s mission was, and is, to provide people of low income with access to needed resources, and to help them make the kinds of connections that create opportunity. Our goal always has been to help build a vibrant community that treats everyone with dignity and respect by advocating for that which is fair, honorable and equitable.

The foundation for what is now SNAP got its start in the summer of 1966, when Father Frank Bach, then the director of Catholic Charities in Spokane, enlisted the assistance of the St. Vincent DePaul Society to establish three community centers, in Hillyard, East Central and West Central Spokane, each with a goal of helping low-income people meet their emergency needs as well as to provide a multitude of services within those communities.

These centers and the community-based programs they initiated were so successful that the Spokane Community Action Agency took over the administration of the neighborhood centers. Unfortunately, that agency lost its funding in the summer of 1973. The programs would have been lost were it not for the intervention of a number of community leaders. New funding was secured and Catholic Charities again administered the program.

Striving to fill growing needs, the Neighborhood Centers had developed an annual budget in excess of $4 million by 1985 and were growing beyond the scope of Catholic Charities. On September 12, 1985, with Tom Pleas as Director, the centers became Spokane Neighborhood Centers, Inc. The incorporators were: P.J. Grabicki, Thelma Pugh, Robert Huckabay, Sheri Barnard, Clarence (Bud) Barnes, Nora Beggs, Ed Stevens and Bill Fearn. The corporation adopted bylaws on December 10, 1985.

Five years after incorporation, leadership shifted with the announced retirement of Director Pleas. The agency’s associate director, Larry Stuckart, was formally named executive director in July 1992. Julie Honekamp assumed the role of SNAP and SNAP Financial Access CEO in June of 2011.

From 1985 through the present, the agency has expanded services to meet the needs of a growing population, proving itself to be more than just “neighborhood centers.” Through continuing expansion and a variety of programs, the agency strives to facilitate long-term solutions for the people it serves.

The agency officially became Spokane Neighborhood Action Programs in December 1991, a name chosen to reflect the breadth of the agency’s operations. In Sheri S. Barnard’s Mayoral Proclamation, the agency pledged to continue providing quality services and to ensure that Spokane remains a place that cares about its citizens. In 2008, the name was officially shortened to “SNAP” and legally changed to Spokane Neighborhood Action Partners.

With a re-energized mission, vision and values statement, as well as a new visual identity, SNAP continues to respond to individual and community needs by providing a range of opportunities that offer stability to our vulnerable neighbors and encourage economic self-sufficiency for those who are able.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Nonprofit Charitable Organizations
EMPLOYEE BENEFITS
Paid Sick Days, Parking, Prescription Drug Coverage, Employee Referral Program, Retirement / Pension Plans, Tuition Reimbursement, Life Insurance
FOUNDED
1966
WEBSITE
https://www.snapwa.org/