Lead UX Web Designer

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

Our TP-Link, Tapo, and Kasa official websites are core to customer education, product conversion, and global brand credibility. Today's team structure does not allow us to maintain high UX quality or manage large-scale redesign projects with agencies. For this role, we are looking for a true UI/UX web designer who can own website experience improvements, including user journey, information architecture, wireframing, prototyping, visual design, and working closely with developers to improve the overall website experience.

The Website UX/UI & Designer & Content Manager will:

• Lead the end-to-end UX/UI quality of TP-Link, Tapo, and Kasa websites by defining page layouts, interaction patterns, navigation structures, and ensuring consistency across sites.
• Produce wireframes, prototypes, and UX specifications that guide development teams on visual and functional requirements.
• Lead large-scale website redesign projects, including scope, IA, UX strategy, and rollout
• Review and approve agency deliverables to ensure they meet brand standards, usability principles, and business objectives.
• Ensure brand consistency by enforcing visual guidelines, tone-of-voice standards, component usage, and content structure across all web pages.
• Oversee website content updates (product pages, campaigns, landing pages, support content)
• Conduct UX audits, user behavior tracking, and analytics to identify friction points and opportunities for improvement.
• Monitor website performance and engagement metrics and create data-backed insights and recommendations for improving user engagement, content effectiveness, and conversion pathways.
• Maintain and evolve internal documentation, including UX guidelines, component usage rules, content governance standards, and workflows.