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Leader, Project/Program Mgmt

Lancesoft

Stuart, FL

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JOB DETAILS
SKILLS
A/B Testing, Agile Programming Methodologies, Analysis Skills, Atlassian JIRA, Business Strategy, Channel Strategies, Cloud Computing, Consulting, Contract Research Organization (CRO), Cross-Functional, Customer/Consumer Behavior, Ecosystems, Establish Priorities, Financial Operations, Google Analytics, Healthcare, Leadership, Maintain Compliance, Marketing, Marketing Strategy, Medical Equipment, Payment Processing, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Process Improvement, Product Backlog, Product Management, Product Marketing, Product Planning, Project/Program Management, Promotional Programs, Quality Assurance Methodology, Relationship Management, Requirements Management, Retail, Return on Investment (ROI), Revenue Growth, Risk Management, Sales Pipeline, Salesforce.com, Scrum Project Management and Software Development, Service Level Agreement (SLA), Strategic Planning, Supplier Relationship Management (SRM), Technical Strategy, Technical/Engineering Design, Vendor/Supplier Management, Vendor/Supplier Relations, Web Analytics, Website Conversion, eCommerce
LOCATION
Stuart, FL
POSTED
2 days ago

Title: Product Manager - Marketing Technologies
Duration: Jun 8 Nov 30, 2026

Remote-1823 SE Airport Road, Stuart Florida 34996

TECHNICAL SKILLS
Must Have
  • Agile/Scrum methodologies
  • Atlassian Confluence
  • Atlassian JIRA
  • Data & Optimization Support
  • Delivery & Developer Support
  • Requirements Gathering & Story Writing
  • Stakeholder Management & Coordination

Nice To Have
  • Fullstory
  • Google Analytics
  • SalesForce
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud

Role Overview
  • We are seeking a high-energy, strategic Product Manager (Contractor) to lead the digital commerce strategy and roadmap for the PureWick Retail MarTech team.
  • While our Product Owner focuses on sprint execution and day-to-day delivery, this role will serve as the commercial and strategic anchor working closely with business leadership and marketing stakeholders to maximize ROI, optimize the conversion funnel, and align business vision with technical execution.
  • You will own the "why" and the "what," ensuring our MarTech ecosystem directly supports critical revenue initiatives, patient experience goals, and long-term platform growth.

Key Responsibilities
1. Strategic Roadmap & Prioritization
  • Translate high-level business goals and marketing initiatives into a cohesive, prioritized product roadmap that drives measurable revenue growth.
  • Evaluate and scope complex commercial initiatives to define the Minimum Viable Product (MVP).
  • Own the macro-prioritization of the product backlog, balancing immediate quick-turn marketing requests with long-term foundational upgrades.

2. Business Alignment & Stakeholder Leadership
  • Serve as the primary strategic partner to Marketing, Finance, and Operations leads, ensuring technical initiatives directly address business pain points and consumer needs.
  • Lead strategic alignment sessions, including pre-mortems and problem-solving processes (PSP), to mitigate operational risks before major feature rollouts.
  • Communicate the product vision, delivery timelines, and release impacts transparently to both executive leadership and downstream operational teams.

3. MarTech Ecosystem & Vendor Management
  • Oversee the strategic value of our Salesforce multi-cloud ecosystem (Commerce Cloud, Marketing Cloud, Health Cloud) and critical third-party integrations (e.G., payment gateways, fraud prevention, and behavioral analytics).
  • Manage relationships and alignment with external strategy consultants, technical partners, and offshore development vendors to ensure execution matches business expectations and established SLAs.
  • Collaborate closely with the Product Owner to transfer strategic requirements smoothly into the development pipeline, ensuring technical designs respect business intent.

4. Funnel Optimization & Growth Analytics
  • Analyze end-to-end user behavior and purchase funnels using tools like FullStory and Google Analytics 4 to identify conversion drop-offs and friction points.
  • Define and champion data-driven conversion rate optimization (CRO) strategies, including complex A/B testing for promotional offers, landing page creative, and checkout flow enhancements.
  • Establish and monitor product KPIs (Average Order Value, conversion rates, and acquisition efficiency) to justify future platform investments and address immediate revenue gaps.

Qualifications
Minimum Requirements
  • Experience: 7+ years of experience in product management, digital commerce, or business strategy, with a proven track record of owning product roadmaps and driving growth in an e-commerce environment.
Strategic Prioritization:
  • Strong proficiency in macro-prioritization frameworks, roadmap development, and balancing commercial business goals with technical constraints.
Communication & Stakeholder Management:
  • Exceptional communication and presentation skills;proven ability to influence executive leadership, align cross-functional business units, and manage external vendor/consultant relationships.
Analytical Problem Solving:
  • Highly data-driven with a proactive approach to risk mitigation (e.G., pre-mortems) and utilizing formal problem-solving processes to address complex business hurdles.

Preferred Skills
  • Deep familiarity with the Salesforce ecosystem, specifically Salesforce Commerce Cloud (SFCC), Marketing Cloud, or Health Cloud.
  • Strong understanding of conversion rate optimization (CRO), A/B testing methodologies, and web analytics tools like Google Analytics 4 and FullStory.
  • Experience navigating technical integrations for payment processing, automated fraud prevention (e.G., Stripe, Signifyd), or compliance-driven digital frameworks.
  • Prior experience working within the medical device, healthcare, or highly regulated industry.


Certifications
Certified Product Manager (CPM), Pragmatic Institute certification, or equivalent advanced product management training preferred.

About the Company

L

Lancesoft

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc). 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2000
WEBSITE
http://www.lancesoft.com/

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