Leasing Associate

Role Overview 

As a Leasing Associate with a focus on customer service, you will play a crucial role in overseeing the leasing activities of the apartment community while prioritizing the happiness and well-being of current residents. You will be responsible for developing and implementing strategies to attract new residents, enhance resident retention, and ensure a high level of satisfaction among all residents. Your efforts will contribute to creating a vibrant and welcoming community that residents are proud to call home.  

Key Responsibilities  

• Leasing Strategy Development: Develop and implement leasing strategies to maximize occupancy and rental revenue, considering market trends, property amenities, and competitor analysis.   

• Lease Negotiation: Negotiate lease terms and rental rates with prospective residents, ensuring agreements align with company policies and financial objectives.   

• Market Analysis: Conduct regular market research and analysis to stay informed about local rental trends, competitor pricing, and demographic shifts, adjusting marketing and leasing strategies accordingly.   

• Property Tours: Coordinate and conduct property tours for prospective residents, highlighting key features and amenities to showcase the property's value proposition.   

• Lead Generation: Generate leads through various channels including referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.   

• Lease Administration: Oversee lease administration processes, including lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.   

• Advertising and Promotion: Manage advertising budgets effectively, selecting the most cost-effective advertising channels and evaluating the performance of marketing initiatives.   

• Marketing Campaigns: Plan and execute marketing campaigns to attract potential residents, utilizing a mix of online and offline channels such as social media, property websites, print advertising, and signage.   

• Social Media: Manages all social media platforms and engages with residents (active stories, community take over stories)  

• Reviews/Survey Management: Responds to all reviews, pushes out monthly surveys and implements a consistent strategy for soliciting and managing reviews.   

• ILS Management: Weekly audits of all ILS to ensure accuracy and updated information   

• Property Website  

• Apartments.com  

• Zillow  

• Google  

• Reporting and Analysis: Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, providing insights and recommendations for improvement.   

• Resident Screening: Collaborate with the property management team to screen prospective residents, conducting background checks, credit evaluations, and rental history verification to mitigate risks and maintain quality standards.   

• Event Planning: Organize and participate in promotional events, open houses, and community outreach programs to enhance property visibility and attract potential residents.   

• Resident Relationship Management: Build and maintain positive relationships with residents, addressing their needs and concerns promptly to ensure tenant satisfaction and retention.  

Qualifications & Skills 

• Prior leasing and sales experience  (1-3 years) 

• Strong closing skills, creative problem solving, ability to market units effectively 

• Customer service background  (1-3 years) 

• Strong verbal and written communication skills, strong intrapersonal skills, somebody who can handle objection 

• Administrative experience preferred 

• Detail oriented, time management skills, and thrive in a fast-paced environment with proven ability to multitask 

• Hospitality background preferred 

• Positive team player and a self-starter 

• Yardi Experience preferred 

• Knowledge of Fair Housing Regulations preferred