Leasing Associate

Confidential Employer | On-Site | Roanoke, VA
Reports To: Property Manager

Who We Are

We are a privately held, vertically integrated multifamily owner-operator with a growing portfolio of apartment communities across multiple states. Our property management team is focused on one thing: operating our communities exceptionally well and creating a resident experience that supports long-term property performance.

The first impression a prospect has of a community is often formed in the first five minutes of their visit. That moment belongs to you.

The Role

The Leasing Associate is the face of the community. You are the first voice prospects hear, the first person they meet, and often the reason they decide to call this place home. This is a people-first role that rewards genuine warmth, consistent follow-through, and the ability to connect quickly with strangers and make them feel at ease.

You thrive when your calendar is full of conversations. You follow up the same day, every time, without being asked. You bring energy to the twelfth tour of the week that matches the first. And you find real satisfaction in the moment someone signs and says, “I can’t wait to move in.”

What You Own

• Leasing and Closing: You manage the full leasing process from first inquiry to signed lease. You respond to leads promptly, conduct tours that feel like conversations rather than presentations, follow up consistently, and close with confidence. You know the community inside and out.

• Prospect Experience: Every interaction is an opportunity to earn trust. You respond to inquiries the same day, follow up after every tour, and treat each person who walks through the door as if the lease depends on that moment—because it does.

• Leasing Administration: Accurate paperwork protects the resident and the property. All leases and documentation are completed accurately and entered into Entrata daily. Move-in coordination, application processing, and renters insurance verification are yours to own.

• Resident Retention Support: Leasing does not end when the lease is signed. You support renewal outreach, resident events, and day-to-day interactions that make residents feel seen and valued. A residen