Lifecycle Marketing Coordinator

• Experience with Salesforce Marketing Cloud
• Experience with in-app and push notifications
• Team-oriented mindset

POSITION SUMMARY:
We are seeking a proactive, collaborative Lifecycle Marketing Coordinator to join our team. This person will be crucial in executing multi-channel lifecycle journeys to drive customer acquisition and engagement. You will also provide support in strategy development, performance reporting, and the maintenance of CRM tools.

Responsibilities:

• Support the development and execution of the lifecycle marketing strategy for ***.
• Assist with building, testing (QA), and launching lifecycle journeys that include email, push, SMS, and in-app messaging.
• Partner with cross-functional teams to ensure consistent messaging and designs across all customer communications.
• Act as a key marketing contact on the cross-functional team to help maintain our Customer Relationship Management (CRM) tools.
• Assist in analyzing and reporting on campaign performance to help the team identify areas for optimization.
• Help manage the campaign calendar and production process to ensure timely delivery of all communications.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4 to 6 years in a marketing role, with a focus on lifecycle marketing.
• Power user of Salesforce Marketing Cloud.
• Experience with mobile marketing channels, including push notifications and in-app messaging
• Understanding of customer relationship management systems.
• Highly motivated and proactive, capable of working independently or collaboratively in a dynamic environment.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and a team-oriented mindset.
• Proven track record of meeting deadlines and managing priorities effectively.

Bonus Qualifications

• Experience with Salesforce Data Cloud
• Strong analytical skills and a data-driven approach to lifecycle marketing.
• Experience launching new products or services, ideally B2C.
• Experience in the transportation or technology industry.

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.