Lifecycle Marketing Manager
Remote
Marketing Growth Marketing /
Full Time /
Remote
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About Pendulum
Pendulum is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.
Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.
Pendulum recognized the enormous impact they could have on peoples lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the worlds first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.
The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulums explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazines exclusive The Next Billion Dollar Startups list.
If youre interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.
Position Summary:
Were seeking a highly executional Lifecycle Marketing Manager to own the day-to-day build, deployment, and optimization of email and SMS programs in Klaviyo. They enjoy all phases of creative development and have a detailed eye for asset production. Were also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth.
This role reports to the Director of Lifecycle. You will be the person inside Klaviyo every day building and launching campaigns and flows, QA-ing sends, and driving performance improvements.
Were looking for someone whos energized by the pace and possibility of a fast-growing, mission-driven company. You thrive in a collaborative, nimble environment where ideas are shaped through iteration, feedback, and shared vision. Youre not just a big thinkeryoure also a creative problem-solver who knows how to make things happen with limited resources. If you''re excited by the opportunity to help shape a young brand from the ground up, and passionate about building something with purpose, you''ll feel right at home here.
What You''ll Do:
Own Day-to-Day Execution in Klaviyo
Build, QA, and launch all email and SMS campaigns and flows directly in Klaviyo
Manage Jira project management and campaign calendar to ensure timely deployment of all sends
Set up and maintain flows including:
Welcome series
Post-purchase / onboarding
Replenishment
Winback / churn prevention
Browse/cart abandonment
Handle segmentation, targeting, and list management within Klaviyo
Troubleshoot issues (rendering, deliverability, logic errors)
Run continuous A/B tests (subject lines, creative, offers, timing, segmentation)
Partner with Lifecycle Director on:
Content roadmap
Performance reporting
Identifying growth opportunities
Knowledge Requirements:
35 years in lifecycle, retention, or growth marketing
Deep, hands-on experience in Klaviyo (required)
Proven track record executing email/SMS programs that drive revenue
Comfortable working directly in tools (not just briefing others)
Strong testing and optimization mindset
Technicial Skills
Klaviyo flows, campaigns, segmentation, and logic
HTML/CSS for email editing and troubleshooting
Understanding of event-based triggers and customer data flows
Familiarity with Shopify integrations and data structure
Physical Demands & Work Environment:
Salary & Benefits
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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