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Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon

Seattle, WA

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JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Advertising, Alliance/Partner Management, Alliance/Partner Marketing, Apple, Automation, CSS (Cascading Style Sheet), Cadence, Campaigns, Candidate Pipeline, Channel Marketing, Channel Strategies, Click Through Rate (CTR), Content Management Systems (CMS), Cross-Functional, Customer Relationship Management (CRM), Data Analysis, Data Science, Debugging Skills, Demand Generation, Field Marketing, Functional Programming Languages, HTML5, Identify Issues, Improvement Metrics, Internet Application, Legal, Legal Support Skills, Localization, Logic Testing, Marketing, Marketing Automation Software, Marketing Campaign, Metrics, Microsoft Outlook, On Site Support, Performance Analysis, Pivot Chart, Pivot Tables, Problem Solving Skills, Process Improvement, Product Lifecycle, Quality Assurance, Regulatory Compliance, Salesforce.com, Search Engine Optimization (SEO), Short Messaging Service (SMS), Systems Administration/Management, Tableau, Technical Marketing, Technical Recruiting, Testing, Time Management, Warehousing, Web Analytics, Website Conversion
LOCATION
Seattle, WA
POSTED
30+ days ago
Description Amazon's Journey Orchestration team is hiring a technically skilled Lifecycle Marketing Manager to own the end-to-end build and execution of global email, SMS, and push notification campaigns for corporate and hourly hiring. This is a hands-on, execution-focused role - you will write HTML/CSS code daily, configure automation workflows, troubleshoot rendering issues, and ship campaigns at global scale across Amazon's owned channels (amazon.jobs, hiring.amazon.com). The Journey Orchestration team within the Attraction, Influence, and Marketing (AIM) organization manages lifecycle marketing to acquire, nurture, and convert potential applicants - a free, owned marketing channel critical to Amazon's hiring goals. This role directly enables AIM's 2026 objective to achieve non-paid application share for Workforce Staffing and increase talent pipelines for Talent Acquisition. You are responsible for building responsive email templates from scratch, programming campaign logic within CRM and marketing automation platforms, conducting cross-client QA, and launching data-driven lifecycle journeys that deliver exceptional candidate experiences at scale. You will partner with Developers, Creative, Data Science, Analytics, Journey Planning, Legal, and Product teams to connect lifecycle activity to hiring outcomes. The ideal candidate writes clean, responsive HTML and CSS for email, has deep platform expertise in CRM/marketing automation tools, thrives in fast-moving environments, and has a track record of shipping high-volume lifecycle campaigns independently. You are not just planning campaigns - you are building and launching them. Key job responsibilities Technical Build & Coding (Primary) - Write and maintain responsive HTML email templates using HTML5, CSS3, and inline styling techniques that render correctly across 50+ email client/device combinations (Outlook, Gmail, Apple Mail, mobile) - Debug and resolve rendering issues including CSS compatibility gaps, image blocking, dark mode behavior, and responsive breakpoints - Use 3P tools (Litmus, Email on Acid) to QA, test, and optimize templates pre-launch - Implement dynamic content blocks, conditional logic, and personalization tokens within email templates - Maintain and evolve a scalable email template library with modular, reusable components Platform Configuration & Automation - Configure and manage campaign workflows, triggers, and automation sequences within CRM/CMS platforms (PinPoint, Connect, Brightspot) - Build audience segments using candidate data attributes, behavioral signals, and journey stage logic - Set up A/B and multivariate tests including split logic, holdout groups, and statistical significance thresholds - Troubleshoot technical issues with tracking pixels, UTM parameters, link routing, and automation triggers - Implement country-specific campaign variations including localization logic, compliance rules, and send-time optimization Campaign Execution & Performance - Own end-to-end execution of global lifecycle campaigns: journey-based automations and ad hoc launches for warehouse jobs, corporate professionals, and field marketing support requests - Monitor and report on campaign performance using Adobe Analytics and platform-level data, covering CTR, open rates, conversion rates, deliverability, and list health metrics - Identify underperforming campaigns, channels, or tactics and make documented decisions to optimize or sunset - Establish a repeatable testing cadence and deliver stakeholder-facing performance reports with data-backed recommendations - Manage execution timelines and coordinate cross-functional dependencies to hit launch dates A day in the life Your morning starts in code - you are building a new responsive email template for a WFS campaign launching next week, testing inline CSS across Outlook and Gmail, and fixing a dark mode rendering issue flagged in Litmus. Mid-morning, you configure a new automated journey in PinPoint for corporate talent nurture, setting up audience segments based on candidate engagement signals and job preferences. After lunch, you pull Adobe Analytics data to assess last week's A/B test results, document findings, and adjust subject line and CTA strategy for the next send. You close the day coordinating with Legal on compliance copy for a new country launch and QA-ing the final proof before scheduling a global SMS campaign. About the team The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, VA, Arlington - 109,100.00 - 160,000.00 USD annually USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually

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Amazon

INDUSTRY
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