About Inspira EducationInspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.As the world's leading network of top admissions coaches in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).The RoleWe're looking for a strategic, hands-on Lifecycle Marketing Manager to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.You'll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You'll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You're comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.Your north star metric? Consultations generated from our contact database.If you're excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we'd love to hear from you.This is an in-person role requiring 5 days/week in our NYC office (Gramercy).What You'll DoOwn the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retentionAnalyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategyDevelop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimizationCreate and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversionIdentify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIsEnsure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groupsCollaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channelsLead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when neededEnsure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channelTrack and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize resultsForecast marketing outcomes and track progress toward growth and revenue goalsStay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programsWho You Are6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies2–3 years of experience managing and scaling high-performing teamsDeep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plusProficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flowsBonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or OptimoveBasic working knowledge of SQL and comfort querying dataStrong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance dataHighly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable resultsFamiliarity with Looker or experience in data transformation is a plusA balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the dataComfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategistAble to translate data into clear insights and actionable marketing strategiesWhat We Look ForA passion for cultivating authentic connectionsIndividuals who embody a winning attitudeA mindset fueled by curiosityDetermination to hustle and overcome challengesAn infectious enthusiasm and adaptabilityBoundless energy and relentless tenacityWhy you'll love InspiraAmazing people with a great vision and valuesMission-driven team culture focused on student successYour work directly impacts the lives and careers of students across the globeHealth, dental, and vision insurance, base plans 100% employer paidFlexible paid time off (PTO) and paid holidays401(k) with company matchThe targeted salary for this role is: $150,000 - 160,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.For more information about our company, please visit our website: Inspira Education Group.Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.#J-18808-Ljbffr