Lifecycle Marketing Manager, Onsite Personalization

We are looking for a Lifecycle Marketing Manager, Onsite Personalization for a top media & entertainment company out of their NYC offices! This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web,and connected TV across 8 international markets and the US. This individual will be the team's expert in our onsite personalization platform (currently Redfast/Recurly Engage), and partners closely with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to turn onsite messaging into a measurable driver of acquisition, engagement, retention, and monetization. The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing. They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.

• Pay: $68-73 hr based on experience
• ASAP-April, 2027

Responsibilities:

Campaign Implementation & Management

• Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting.
• Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
• Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
• Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
• Track campaign performance across the funnel and provide ongoing optimization ideas

Required Qualifications:

• 5+ years in marketing automation or product marketing (streaming experience a plus)
• Strong analytical mindset with exceptional attention to detail
• Proven ability to manage multiple concurrent priorities and stakeholders
• Technical troubleshooting skills and comfort working independently
• Process-improvement mindset and comfortable in agile environments
• Redfast/Recurly Engage, required
• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
• Familiarity with SQL for audience validation and campaign analysis
• Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
• Understanding of feature flags and experimentation frameworks
• Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
• Experience with localization management systems and multilingual content workflows
• Basic understanding of APIs, webhooks, and event-driven marketing architectures

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .

Opportunity Awaits.

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