About UsAt Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy‑duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI‑First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation—for our teams and our customers.Position OverviewFullbay is seeking a Lifecycle Marketing Manager to design, execute, and optimize the programs that drive engagement and conversion throughout the marketing funnel. This role focuses on leveraging Marketo and complementary marketing tools to create automated, data‑driven journeys that convert leads into customers and re‑engage existing audiences. You'll lead the development of nurture campaigns, build and optimize conversion experiences, and collaborate closely with teams across Marketing, Sales, and RevOps to ensure every touchpoint delivers measurable impact. This is a hands‑on, strategic position ideal for a marketer who thrives at the intersection of technology, content, and performance — transforming lifecycle insights into campaigns that drive real results.Primary Duties & ResponsibilitiesEmail Campaign ExecutionBuild, QA, and deploy email campaigns in Marketo with high accuracy and minimal oversightEnsure all campaigns meet quality standards, including:Visual consistency and formattingFunctional links and proper tracking (UTMs)Accurate audience segmentation and targetingClean text and HTML versionsExecute rapid‑turn and same‑day email requests when neededOwnership & SpeedManage multiple campaigns simultaneously while meeting tight deadlinesQuickly implement feedback and revisions, often within hoursOwn campaigns end‑to‑end—from build through deployment—without requiring step‑by‑step directionMarketo & Audience ManagementBuild and manage smart lists, segmentation, and campaign logic in MarketoEnsure precise audience targeting aligned with campaign objectivesTroubleshoot and resolve issues independently within Marketo programsLifecycle Marketing & Campaign StrategyDesign and execute nurture programs aligned to buyer journey stagesDevelop lifecycle strategies to engage, convert, and re‑engage leadsPartner with RevOps to improve lead scoring, segmentation, and attributionCross‑Functional Collaboration & IdeationAct as a key contributor across Marketing, Sales, and RevOpsProactively bring forward ideas for:Email campaigns and messagingLead generation strategiesMarketing automation improvementsFunnel optimizationOptimization & PerformanceRun A/B tests across emails, landing pages, and CTAsAnalyze campaign performance and continuously improve resultsApply data‑driven insights to refine targeting, messaging, and timingAI‑Driven Execution & Workflow OptimizationLeverage AI tools (e.g., ChatGPT, Claude) to accelerate:Email drafting and iterationSubject line and CTA testingCampaign ideation and content variationsUse AI to support:QA checks (formatting, inconsistencies, errors)Copy refinement and clarityGeneration of A/B testing variationsBuild repeatable, AI‑assisted workflows to improve execution speed and consistencyCritically evaluate AI outputs and ensure all deliverables meet Fullbay quality standardsContinuously explore and implement new AI tools to improve marketing efficiency and performanceAdhere to all confidentiality and compliance regulationsPerforms other duties as assignedMinimum Education & Work ExperienceBachelor's Degree in marketing, business, or related field4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketingHands‑on experience using Marketo (or similar platform) to build, launch, and optimize email campaignsStrong understanding of funnel metrics, segmentation, and conversion optimizationExperience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar)Demonstrated ability to analyze campaign data and identify opportunities to improve performanceProficiency in A/B testing and iterative campaign improvementExcellent written communication skills, attention to detail, and QA rigorCollaborative mindset and ability to work cross‑functionally across marketing, sales, and operations teamsDemonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day‑to‑day marketing workflowsAbility to use AI to increase speed without sacrificing quality or accuracyStrong judgment in editing, refining, and validating AI‑generated contentExperience using AI for:Copywriting and editingCampaign ideationQA supportA/B testing variationKey Skills And QualificationsProven ability to build and send emails with a high degree of accuracy and QA rigorStrong attention to detail across formatting, links, segmentation, and campaign setupExperience catching and resolving errors before campaigns are deployedLeverage AI tools where appropriate to accelerate execution, while maintaining full responsibility for accuracy, QA, and final campaign qualityComfortable working in a fast‑paced environment with shifting prioritiesAbility to execute quickly without sacrificing qualityDemonstrated ability to handle rapid turnaround requestsDeep, hands‑on experience with Marketo (or similar platform), including:Smart lists and segmentation logicCampaign flows and triggersEmail build and QAAbility to troubleshoot issues without heavy reliance on othersSelf‑starter who takes ownership of deliverables and follows through to completionComfortable making decisions and moving work forward independentlyStrong ability to project manage, keeping tracking of multiple requests with different deadlinesCan communicate clearly as projects progressKnows when to ask for help—but does not rely on constant directionPhysical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds.Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening.Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus.Noise level in the work environment is usually moderate.Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer‑based phone.#J-18808-Ljbffr