Lifecycle Marketing Manager - Recurly Engage (Redfast) Onsite Personalization

Job TitleJob DescriptionRequired Experience: 3–5 years in marketing automation or product marketing Required Qualifications: Experience with understanding subscription models such as premium tiers, downgrades, price increases, etc. Strong analytical mindset with exceptional attention to detail Proven ability to manage multiple concurrent priorities and stakeholders Technical troubleshooting skills and comfort working independently Process-improvement mindset and comfortable in agile environments Preferred Qualifications: Streaming experience a plus Required Technical Skills: Redfast/Recurly Engage, required Preferred Technical Skills: Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform Familiarity with SQL for audience validation and campaign analysis Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform Understanding of feature flags and experimentation frameworks Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV) Experience with localization management systems and multilingual content workflows Basic understanding of APIs, webhooks, and event-driven marketing architectures Job Overview: The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing. They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences. Responsibilities: Campaign Implementation & Management Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting. Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history Track campaign performance across the funnel and provide ongoing optimization ideas Additional Details: This is a role for for a candidate who has worked with Recurly/Redfast for at least a few years, recently preferred, as we are looking for a consultant who can support immediately Only those lawfully authorized to work in the designated country associated with the position will be considered. Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.