Lifecycle Marketing Manager

Insight Global

Redmond, WA

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JOB DETAILS

SKILLS

Analysis Skills, Best Practices, Campaigns, Channel Marketing, Channel Strategies, Communication Skills, Cross-Functional, Customer Experience, Customer Relations, Customer/Client Research, Data Analysis, Data Science, Digital Media, Ecosystems, English Language, Entertainment and Media, Establish Priorities, Gaming, Leadership, Marketing, Marketing Campaign, Marketing/Promotional Messaging, Messaging Technology, Multiplatform/Cross-Platform, Organizational Skills, Performance Analysis, Performance Management, Performance Metrics, Performance Testing, Performance Tuning/Optimization, Product Marketing, Promotional Programs, Reporting Dashboards, Requirements Management, Retention Programs, Salesforce.com, Strategic Planning, Team Player, Test Data, Test Strategy, User Interface/Experience (UI/UX), Vertical/Industry Marketing

LOCATION

Redmond, WA

POSTED

23 days ago

Job Description We are seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a globally recognized entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms. As the portfolio continues to expand across products, media, and experiences, so do the ways customers interact with the brand. The Lifecycle Marketing team is responsible for delivering impactful messaging across owned marketing channels, including email, push, in-app, and other digital touchpoints. Campaigns span promotions, compliance, events, product education, first-time user experiences, re-engagement, and more. Description Partner with product marketing to define requirements for major promotional campaigns Design and map end-to-end customer journeys across channels Analyze campaign performance and summarize insights Lead weekly business updates for cross-functional stakeholders Manage campaign execution through centralized tracking systems Align messaging consistency across multiple channels and campaigns Optimize campaigns based on performance data and testing insights Partner with data teams to develop testing strategies and experimentation plans Generate hypotheses and experiments to improve engagement and performance Communicate status and progress to campaign stakeholders Capture insights from customer research, testing, and experiments Contribute as a subject matter expert in planning and brainstorming sessions Review and provide feedback on creative assets and messaging You'll partner closely with a diverse team of marketers, engineers, data scientists, creatives, and product leaders to drive day-to-day campaign operations at scale. Your work will help inform messaging strategy, improve customer experiences, and drive engagement across a global audience. Responsibilities Lead weekly lifecycle marketing business updates Manage campaign execution and tracking through a centralized system Drive multiple concurrent, global, cross-channel marketing campaigns Analyze campaign performance via dashboards and deliver actionable insights Present campaign performance with recommendations to improve KPIs Collaborate with stakeholders to define and execute campaign requirements Guide stakeholders through campaign processes, ensuring expectations are met Build strong cross-functional partnerships and influence campaign strategy Ensure accuracy and timeliness in campaign delivery and coordination Apply testing and data insights to optimize performance Establish and maintain campaign best practices and standards Manage campaign and experimentation backlogs We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Experience leading marketing campaigns in a collaborative environment Experience managing large-scale, customer-facing communications Strong analytical skills with experience in testing and performance measurement Familiarity with data analysis, dashboards, and reporting tools Excellent communication and stakeholder management skills Understanding of customer journeys, engagement, and retention strategies Ability to simplify complex concepts for diverse audiences Comfortable working in fast-paced, ambiguous environments Strong organizational and prioritization skills English language fluency Experience in gaming, digital media, or a related entertainment industry Background in marketing or analytics within a technology-driven environment Experience with tools such as Braze, Salesforce, or similar campaign platforms Passion for digital products or interactive experiences

About the Company

Insight Global

We are a staffing agency helping individuals find jobs and employers fill open positions.

Based in Atlanta, Insight Global is a premier provider of employment and staffing solutions to Fortune 1000 customers across the United States and Canada. We provide long-term contract, short-term contract, temporary-to-permanent, direct placement, and enhanced staffing services. Insight Global specializes in placing contract job seekers into Information Technology, Accounting and Finance, Engineering (non-IT), and Government jobs.

Since our inception in 2001, we have experienced unprecedented growth within our industry, rapidly expanding from an Atlanta-based start-up to one of the most successful staffing firms in America.

Our core staffing services are the backbone upon which Insight Global was founded and have driven our success. We cater our delivery approach and recruiting efforts to meet each client’s unique demands, ensuring that we deliver both maximum client value and the differentiated Insight Global experience.

COMPANY SIZE

2,500 to 4,999 employees

INDUSTRY

Other/Not Classified

EMPLOYEE BENEFITS

Paid Sick Days, Parking, Performance Bonus, Professional Development, 401K, Subsidized Commuting, Employee Referral Program, Flexible Spending Accounts, Employee Events, Retirement / Pension Plans, Transportation Allowance, Vehicle Allowance, Work From Home, Merchandise Discounts

FOUNDED

2001

WEBSITE

http://www.insightglobal.net

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