Position Overview
We are seeking a data-driven and customer-focused Lifecycle Marketing Strategist to develop and execute strategies that drive customer acquisition, engagement, retention, and advocacy throughout the customer journey. This role will be responsible for creating and optimizing multi-channel lifecycle campaigns that improve customer experience, increase conversion rates, and maximize customer lifetime value.
The ideal candidate combines marketing strategy, customer insights, analytics, and campaign execution expertise to deliver personalized communications that foster long-term customer relationships and business growth.
Key Responsibilities
Lifecycle Strategy & Campaign Management
- Develop and execute lifecycle marketing strategies across the customer journey, including onboarding, adoption, engagement, retention, renewal, upsell, and reactivation.
- Design and manage automated customer journeys using email, SMS, push notifications, in-app messaging, and other digital channels.
- Create customer segmentation frameworks to deliver personalized experiences based on customer behavior, demographics, and lifecycle stage.
- Collaborate with Product, Sales, Customer Success, and Marketing teams to align messaging and customer engagement strategies.
Analytics & Optimization
- Monitor and analyze campaign performance, customer engagement metrics, and conversion rates.
- Conduct A/B and multivariate testing to optimize messaging, content, timing, and channel effectiveness.
- Develop reporting dashboards and provide actionable recommendations based on campaign performance and customer insights.
- Identify opportunities to improve customer retention, product adoption, and lifetime value.
Content & Customer Experience
- Partner with content, brand, and product marketing teams to develop compelling customer communications.
- Ensure messaging consistency across all customer touchpoints.
- Support customer journey mapping initiatives and recommend enhancements to improve the overall customer experience.
Qualifications
Required
- Bachelor''s degree in Marketing, Communications, Business, or related field.
- 2-5 years of experience in lifecycle marketing, CRM marketing, growth marketing, retention marketing, or related disciplines.
- B2C journey experience is a MUST
- Experience managing marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Braze, Iterable, Customer.io, or similar tools.
- Strong understanding of customer journey mapping, segmentation, audience targeting, and personalization strategies.
- Experience analyzing campaign performance and translating data into actionable insights.
- Proficiency with marketing analytics and reporting tools.
Preferred
- Experience in SaaS, technology, e-commerce, financial services, or subscription-based businesses.
- Familiarity with customer data platforms (CDPs) and CRM systems.
- Experience with SQL, advanced analytics, or customer lifecycle modeling.
- Knowledge of customer retention and loyalty program strategies.
Key Competencies
- Strategic thinking
- Customer-centric mindset
- Data analysis and problem-solving
- Marketing automation expertise
- Cross-functional collaboration
- Project management and prioritization
- Strong written and verbal communication skills
- Results-oriented with attention to detail
Success Metrics
- Customer retention rate
- Customer lifetime value (CLV)
- Product adoption and engagement rates
- Conversion and activation rates
- Campaign performance (open rates, click-through rates, conversions)
- Churn reduction
- Revenue influenced by lifecycle programs
Affirma is an Equal Opportunity Employer and does not make employment decisions or otherwise discriminates based on race, creed, color, national origin, sex, military status, sexual orientation, or the presence of any sensory, mental, or physical disability, genetic information, or any other category protected by law.