Lifecycle Operations Technical Manager

11 days ago

Job Description

Job Title: Lifecycle Operations Technical Manager
Duration: 6 Months
Location: 100 Remote (US)

About the Role:

As a Lifecycle Operations Specialist, you will execute marketing campaigns end-to-end through owned lifecycle channels (email, in-app, push, SMS).
You will work independently with minimal oversight, partnering with cross-functional teams to deploy campaigns on time and with quality.
You'll be expected to ramp quickly on our platform stack and operate as a fully autonomous contributor from day one.

You Will:

Build and deploy complex multi-message marketing campaigns to global audiences using Iterable and supporting platforms
Execute audience syncing via segmentation tools and data warehouse queries
Own QA processes —ensuring campaigns meet lifecycle deployment standards before publish
Troubleshoot campaign issues independently (template rendering, audience targeting, event triggers, delivery failures)
Execute time-sensitive communications (SEV emails, compliance notices) with urgency and accuracy
Support international campaign execution across multiple locales, coordinating with localization teams
Coordinate with cross-functional partners (Product, Creative, Localization, Legal, Analytics, Engineering) to manage timelines and deliverables
Communicate proactively with stakeholders on campaign status, timelines, and blockers
Maintain channel health by enforcing guardrails —frequency caps, suppression rules, subscription compliance
Participate in triaging and resolving issues as they arise
Support capacity planning by managing intake volume and communicating timelines to stakeholders

Skills:

5-7 years of experience in email marketing, campaign management, marketing operations, or lifecycle operations
Hands-on experience with ESPs/marketing automation platforms (Iterable strongly preferred;Braze, SFMC, or similar acceptable)
Experience with audience segmentation tools and data pipelines (CDPs, reverse ETL, or similar)
Working knowledge of data warehouses (Snowflake, Hightouch, or similar) for audience queries
Strong understanding of customer/merchant lifecycles —end-to-end, all stages
Ability to work independently with minimal oversight in a fast-paced environment
Excellent attention to detail and strong QA instincts
Experience working cross-functionally with creatives, engineers, analysts, PMs, and marketing managers
Comfort with HTML (basic edits), Handlebars/template logic, and conditional content
Strong project management skills —can juggle multiple campaigns simultaneously

Even Better:

Comfortable writing basic SQL queries
Experience with Snowflake, Looker, or Hightouch
Experience with A/B testing and experimentation
Familiarity with template management systems
Experience in a matrixed organization at scale (100M+ profiles)
Experience handling urgent/time-sensitive communications in a high-stakes environment

Education

AS/BS degree and a minimum 5 years of experience in email marketing, campaign management, or operations

Location

Oakland, CA

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