About the Role:
As a Lifecycle Operations Specialist, you will execute marketing campaigns end-to-end through Square's owned lifecycle channels (email, in-app, push, SMS). You will work independently with minimal oversight, partnering with cross-functional teams to deploy campaigns on time and with quality. You'll be expected to ramp quickly on our platform stack and operate as a fully autonomous contributor from day one.
You Will:
Build and deploy complex multi-message marketing campaigns to global audiences using Iterable and supporting platforms
Execute audience syncing via segmentation tools and data warehouse queries
Own QA processes ensuring campaigns meet lifecycle deployment standards before publishing
Execute time-sensitive communications (SEV emails, compliance notices) with urgency and accuracy
Support international campaign execution across multiple locales, coordinating with localization teams
Coordinate with cross-functional partners (Product, Creative, Localization, Legal, Analytics, Engineering) to manage timelines and deliverables
Communicate proactively with stakeholders on campaign status, timelines, and blockers
Maintain channel health by enforcing guardrails frequency caps, suppression rules, subscription compliance
Participate in triaging and resolving issues as they arise
Support capacity planning by managing intake volume and communicating timelines to stakeholders
Skills:
5-7 years of experience in email marketing, campaign management, marketing operations, or lifecycle operations
Hands-on experience with ESPs/marketing automation platforms (Iterable strongly preferred; Braze, SFMC, or similar acceptable)
Experience with audience segmentation tools and data pipelines (CDPs, reverse ETL, or similar)
Working knowledge of data warehouses (Snowflake, Hightouch, or similar) for audience queries
Strong understanding of customer/merchant lifecycles end-to-end, all stages
Ability to work independently with minimal oversight in a fast-paced environment
Excellent attention to detail and strong QA instincts
Experience working cross-functionally with creatives, engineers, analysts, PMs, and marketing managers
Comfort with HTML (basic edits), Handlebars/template logic, and conditional content
Strong project management skills can juggle multiple campaigns simultaneously
Even Better:
Comfortable writing basic SQL queries
Experience with Snowflake, Looker, or Hightouch
Experience with A/B testing and experimentation
Familiarity with template management systems
Experience in a matrixed organization at scale (100M+ profiles)
Experience handling urgent/time-sensitive communications in a high-stakes environment
Education:
AS/BS degree and a minimum of 5 years of experience in email marketing, campaign management, or operations
BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
IND 123
Numbers & Facts
Location
Oakland, CA (Remote)
Salary
$40–$50.35 Per Hour
Skills
A/B Testingunmatched
Campaignsunmatched
Capacity Managementunmatched
Communication Skillsunmatched
Cross-Functionalunmatched
Data Managementunmatched
Data Warehousingunmatched
Database Extract Transform and Load (ETL)unmatched
Delivery Managementunmatched
Detail Orientedunmatched
Email Marketingunmatched
HTML (HyperText Markup Language)unmatched
Health Maintenanceunmatched
Identify Issuesunmatched
Legalunmatched
Localizationunmatched
Lookerunmatched
Marketingunmatched
Marketing Automation Softwareunmatched
Marketing Campaignunmatched
Marketing/Promotional Messagingunmatched
Matrix Managementunmatched
Operations Managementunmatched
Problem Solving Skillsunmatched
Project/Program Managementunmatched
Quality Assuranceunmatched
Quality Assurance Methodologyunmatched
SQL (Structured Query Language)unmatched
Short Messaging Service (SMS)unmatched
Snowflake Schemaunmatched
Technical Leadershipunmatched
Time Managementunmatched
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