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Job Type
Full-time
Description
Location: Salt Lake City, Utah
About Cariloha
Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.
With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact.
We're looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture.
Role Overview
This is not a traditional producer role.
We're looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce.
You will:
This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.
What You'll Own
Own end-to-end live production:
Run-of-show
Product sequencing
Promotions and timing
Ensure every live is structured, engaging, and optimized for conversion
Manage technical setup and troubleshoot issues to ensure seamless execution
Track and optimize key metrics:
GMV
Conversion rate
Average order value
Viewer retention
Identify winning formats and scale them
Continuously test hooks, timing, offers, and talent
Build a repeatable playbook for high-performing live sessions
Act as a core contributor to the Social Commerce team beyond live sessions
Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches
Collaborate with creators and internal teams to produce engaging, conversion-focused content
Support campaign shoots, creator days, and brand activations as:
On-camera talent
Live host
Or producer behind the scenes
Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid use
Partner closely with:
Creator & Brand Partnerships
Paid Media
Creative
E-commerce
Integrate live commerce into product launches, campaigns, and seasonal moments
Ensure alignment between live content, paid media, and broader marketing initiatives
Success in This Role Looks Like
Requirements
Who You Are
2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production
Proven ability to drive revenue through live or video-based selling
Comfortable, engaging, and confident on camera for extended periods
Deep understanding of:
TikTok and short-form video platforms
Live selling psychology
Consumer behavior in social commerce
Experience recruiting or managing creators or live hosts
Strong instincts for what converts vs. what simply looks good
Hands-on experience with:
Filming (mobile or camera)
Lighting and audio setup
Editing tools (CapCut, Adobe Creative Suite, etc.)
Comfortable flexing between live selling, content creation, and event-based production
Highly organized, scrappy, and execution-focused
Available to travel 30-40% of the time
Bonus Points
Compensation & Benefits