Live Events Program Manager, Advertising in Live Events

Amazon.com Inc

Denver, CO

JOB DETAILS
SKILLS
Advertising, Best Practices, Broadcasting, Business Strategy, Cross-Functional, Event Management, Market Share, Mentoring, Metrics, Problem Solving Skills, Product Engineering, Product Strategy, Project/Program Management, Property Management, Return on Investment (ROI), Revenue Growth, Sales, Sales Prospecting, Sports, Strategic Planning
LOCATION
Denver, CO
POSTED
4 days ago

Application deadline: Jul 13, 2026

At Amazon, we're not just broadcasting live sports-we're reinventing how the world engages with them. The Advertising in Live Events (ALE) team sits at the intersection of Amazon's premium sports content and our world-class advertising platform, where we move fast, build bold, and own outcomes end-to-end.

As a Senior Program Manager, you'll be the single-threaded owner of high-profile, complex live sports properties-driving strategy and execution that transforms advertiser outcomes and viewer experiences across global events. You'll own multi-year roadmaps, launch optimization, and continuous innovation, defining success metrics and unlocking growth opportunities that shape Amazon's role as the premier destination for live event advertising.

You'll lead through influence, partnering with senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver flawless ad experiences for the most-watched events on the planet. Navigating ambiguity and resolving cross-organizational challenges, you'll drive alignment on initiatives impacting millions of concurrent viewers. Beyond your portfolio, you'll mentor peers, establish best practices, and champion systemic improvements that elevate the entire team.

Your work will directly shape advertiser ROI, viewer engagement, and Amazon's market leadership-owning business-critical launches with measurable revenue impact. If you're energized by complexity, thrive in ambiguous environments, and excel at influencing stakeholders, this is your chance to build legacy at the forefront of live sports advertising.

Key job responsibilities

Own end-to-end strategy and execution for a portfolio of high-profile live sports properties, including multi-year roadmap planning, launch coordination, optimization, and continuous innovation

Define success metrics, identify growth opportunities, and influence product and business strategy decisions across global live events

Partner with and influence senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver exceptional ad experiences and resolve cross-organizational conflicts

Mentor and support other property managers by establishing best practices, scaling processes, and identifying systemic improvements that elevate team performance

Drive business-critical launches and initiatives that directly impact advertiser outcomes, viewer experiences, and Amazon"s position in live sports advertising

A day in the life

As a Senior Program Manager, you"ll blend strategic planning with hands-on execution across marquee sports properties. You might start your day collaborating with product and engineering teams to refine ad delivery systems for an upcoming event, ensuring millions of viewers experience seamless advertising experiences. Later, you"ll meet with sales and monetization leaders to identify new revenue opportunities, then mentor junior managers on scaling best practices across the team. Throughout your day, you"ll navigate cross-functional priorities, resolve organizational challenges, and drive alignment on initiatives that directly impact viewer engagement and advertiser success. Beyond daily management, you"ll champion systemic improvements that elevate how we approach live event advertising.

About the team

We are a fast-growing, cross-functional team responsible for the end-to-end lifecycle of advertising across Amazon"s live sports properties. Our team spans Property Management, Product, Go-to-Market, and Engineering, working together to deliver innovative ad experiences for advertisers and viewers alike. We are builders and owners-moving quickly, solving complex problems, and raising the bar on what live event advertising can be. You"ll join a group committed to scaling and shaping the future of live sports advertising at Amazon, working alongside colleagues who are passionate about solving intricate challenges and delivering measurable impact.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

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At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles