Local Marketing & Content Manager

About Novuskin

Novuskin is a well-established, high-volume Medical Spa in Las Vegas, known for delivering exceptional aesthetic treatments and an outstanding patient experience. We combine advanced technology, innovative treatments, and luxury service to help thousands of clients look and feel their best. We’re looking for a passionate marketing professional to help elevate our brand, strengthen our local presence, and create meaningful connections within the Las Vegas community.

Overview

We’re looking for a creative, strategic, and hands-on Local Marketing & Content Manager who lives and breathes beauty, branding, and social media.

This role will own the execution of all local marketing initiatives for our Las Vegas clinic. Your mission is to increase local brand awareness, strengthen community engagement, create exceptional content, grow our social media presence, recruit and manage influencers, develop strategic partnerships, execute memorable events, and drive new patient acquisition through innovative local marketing initiatives.

Working closely with our corporate marketing team, you’ll collaborate on paid advertising campaigns, ensure local marketing efforts align with company goals, analyze performance, and help achieve key growth KPIs. You’ll have the freedom to bring new ideas to life while being supported by an experienced team responsible for media buying, creative design, website management, and overall brand strategy.

Location: Las Vegas, NV (Local Candidates Only)
Employment Type: Independent Contractor (1099)
Schedule: Approximately 10 to 20 hours per week
Compensation: $60–$75 per hour (Depending on experience) + Performance Bonuses

Responsibilities

Content Creation & Brand Storytelling

• Plan and coordinate weekly content creation.
• Produce engaging Reels, Stories, TikTok videos, YouTube Shorts, and other short-form content.
• Coordinate photography and videography with providers, staff, patients, photographers, and creators.
• Capture behind-the-scenes content, patient transformations, educational videos, lifestyle content, and treatment highlights.
• Maintain a premium, consistent brand image across all platforms.

Social Media & Organic Growth

• Own and execute the local social media strategy across Instagram, Facebook, TikTok, and emerging platforms.
• Develop monthly content calendars aligned with promotions, seasonal campaigns, and business goals.
• Grow organic reach, engagement, followers, and community interaction.
• Stay ahead of social media, beauty, and lifestyle trends.
• Engage with our online community while maintaining a luxury brand voice.

Influencer & Ambassador Marketing

• Recruit, manage, and build relationships with local influencers, creators, athletes, and community leaders.
• Develop and manage ambassador and referral programs.
• Coordinate influencer collaborations and content campaigns.
• Measure influencer performance and ROI.

Local Partnerships & Community Marketing

• Build strategic relationships with gyms, luxury apartment communities, country clubs, hotels, salons, restaurants, wellness businesses, and complementary local brands.
• Identify partnership opportunities that generate brand awareness and patient referrals.
• Represent Novuskin at networking events and within the local business community.

Events & Brand Experiences

• Plan and execute patient appreciation events, VIP experiences, educational seminars, influencer events, promotional campaigns, wellness workshops, and community activations.
• Ensure every event generates meaningful content, strengthens relationships, and supports business growth.

Performance & Collaboration

• Track and analyze the performance of local marketing initiatives.
• Measure content performance, social media growth, influencer ROI, partnership success, and event results.
• Collaborate with the corporate marketing team on paid advertising initiatives and local campaign execution.
• Help ensure marketing KPIs are achieved through strategic planning and continuous optimization.