Local SEO Specialist

Vivint

Lehi, UT

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JOB DETAILS

SKILLS

Analysis Skills, Artificial Intelligence (AI), Communication Skills, Continuous Improvement, Customer Acquisition, Detail Oriented, Google Search Engine, Keyword Research, Lead Generation, Performance Analysis, Performance Management, Process Improvement, Research Skills, Search Engine Optimization (SEO), Smart Homes, Team Player, Vendor/Supplier Relations, Web Analytics

LOCATION

Lehi, UT

POSTED

3 days ago

Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Local SEO Specialist

About the Role

Vivint is looking for a Local SEO Specialist to grow our presence in local search across key markets. This role is responsible for increasing visibility, engagement, lead generation, and end-to-end customer acquisition across our local channels, with a focus on Google Business Profile (GBP) optimization, citation management, and review programs.

You’ll use data, experimentation, and an understanding of evolving search behavior — including AI-driven search experiences — to continuously improve performance and drive meaningful business impact.

What You’ll Do

+ Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.

+ Optimize location-based landing pages to better capture local search demand.

+ Conduct localized keyword research and maintain keyword tracking.

+ Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, mange vendor relationships.

+ Maintain accurate and consistent local citations across third-party platforms.

+ Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.

+ Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.

+ Create clear weekly and monthly performance reports tied to business outcomes.

+ Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.

What We’re Looking For

+ Experience executing local SEO programs, preferably at scale.

+ Hands-on experience with Google Business Profiles, citations, and review management.

+ Strong understanding of local keyword research and on-page optimization.

+ Experience with SEO and analytics tools such as Google Search Console, Ahrefs, BrightEdge, or similar platforms.

+ Analytical, detail-oriented, and comfortable working with performance data.

+ Strong communication skills and the ability to collaborate across teams.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.
Vivint, an equal opportunity employer, does not consider any protected traits (e.g., race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring—under federal, state, and local laws. We are a drug-free environment. We do not conduct pre-employment drug screening; however, we do conduct random drug testing on site.

About the Company

Vivint

Founded in 1999 as a home security company, Vivint grew rapidly due to a expansive sales staff and passion for customer service. However, by 2009 our CEO was frustrated with the lack of innovation in the security industry, and the fact that we were limited in what we could offer our customers due to reselling third party equipment.

By 2012, Blackstone Group - the largest alternative investment group in the world - purchased Vivint for $2.3 billion dollars. This provided the capital to begin designing and manufacturing our own equipment. Since then, Vivint has become the largest and best positioned company in the smart home industry.

We've had a period of explosive growth over the last decade, and are looking to continue that over the next!

COMPANY SIZE

5,000 to 9,999 employees

INDUSTRY

Security and Surveillance

FOUNDED

1999

WEBSITE

https://www.vivint.com/

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