Local SEO Specialist

Description

The Local SEO Specialist will have experience with Local SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.

Responsibilities

• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.

• Communicate with clients as needed to discuss goals and deliver results

• Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth

• Create, claim, and verify Google Business Profile listings across multiple locations

• Optimize core GBP fields: business categories, descriptions, services, products, and attributes

• Troubleshoot GBP suspensions, reinstatements, and verification issues

• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments

• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided

• Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website

• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner

• Keep up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership

• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment

• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)

• 2 years client facing experience

• Desire to lead local strategy for large-growth SEO client

• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings

• Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management

• Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)

• Google Apps (Docs, Sheets, Slides) and Internet proficiency are required

• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

Benefits

• Starting Salary of $55,000

• Fully Remote

• Unlimited PTO

• $100 Wellness Reimbursement Program

• Quarterly training stipend for Professional Development

• 401(k) with 3% Employer match (Safe Harbor)

• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.

2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

3. Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.