ResponsibilitiesSupport the development of loyalty programs to encourage deeper customer relationshipsDevelop and manage various sweepstakes campaignsBuild and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channelsSupport key lifecycle initiatives including onboarding, activation, cross-sell, and retentionDevelop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)Analyze customer behavior, segmentation, and lifecycle trends to identify opportunitiesTranslate data into actionable recommendations to improve engagement and retentionWork closely with Cross-Functional teams to integrate loyalty into the broader customer experienceAlign loyalty initiatives with acquisition, onboarding, and engagement strategiesSupport cross-functional business partners on business case development for both loyalty & engagement campaignsIdentify friction points in the customer journey and recommend improvementsChampion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful valueRequirementsBachelor's degree in Marketing, Business, or related field7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagementAbility to translate complex insights into clear, actionable recommendationsExperience with loyalty program platforms or rewards ecosystemsExcellent project management and organizational skillsFamiliarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketingStrong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeysCreative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc.Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)#J-18808-Ljbffr