Purpose of the role To drive innovation, meet customer needs, and ensure the bank's long‑term success and competitive edge.Accountabilities Execute market research to understand customer needs, pain points, and emerging trends to support analysis of profitability, market size and positioning for new products and identify opportunities for diversification.Collaborate with stakeholders across departments (marketing, sales, technology, engineers, designers) to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals.Develop concepts and specifications defining features, functionalities, target market, user interface, technical specifications, and potential revenue models.Evaluate technical feasibility, legal compliance, and potential risks associated with development and launch.Monitor market trends and feedback from internal employees and target customers through prototypes, user testing, and beta programs to refine the product before launch.Manage comprehensive launch plans and technical deployments, establishing rollout timelines, marketing strategies, training initiatives, and communication channels.Monitor key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess product performance against goals.Assistant Vice President Expectations To advise and influence decision making, contribute to policy development, and take responsibility for operational effectiveness. Collaborate closely with other functions. Lead a team performing complex tasks, set objectives, coach employees, evaluate performance, and determine reward outcomes.Required Skills for Loyalty Marketing Manager Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution.Ability to leverage customer data, segmentation, and analytics for personalization.Experience designing or managing loyalty, rewards, cashback, or engagement programs.Strategic, customer‑obsessed mindset focused on measurable outcomes.High ownership, judgment, and resilience in complex enterprise settings.Strong communication and stakeholder‑management abilities across diverse teams.Creative problem‐solver who balances innovation, compliance, and execution.Ability to manage risk, controls, change, and transformation, with business acumen in digital and technology.Location Wilmington, DE office.#J-18808-Ljbffr