Overview Join Road Runner Sports as our next Loyalty Program Director!
As the Loyalty Program Director, you will be the day-to-day owner of the Road Runner Sports VIP Family, customer loyalty program. While the founder is the ultimate owner, this role is the internal champion who obsesses over VIP and pushes it forward every day. This is a true player-coach role. Youll set direction, roll up your sleeves, run experiments, learn quickly, and turn insight into action. Your mission is to grow VIP membership, increase engagement, and continuously improve the experience for our members - both in stores and online.
About Road Runner Sports At Road Runner Sports, we believe movement makes life better. For more than 40 years, weve helped people run, walk, and live pain-free - whether theyre training for a marathon, walking the dog, or simply staying active. Our community includes runners, walkers, and everyday movers of all kinds.
At the center of that relationship is our VIP Family Rewards program. VIP isnt just a loyalty program - its how we build trust, deliver value, and create long-term relationships with our most engaged members.
What Youll Own
Key Responsibilities
What Success Looks Like in the First 100 Days
How Youll Be Measured Success in this role is grounded in clear, member-centric outcomes. Youll be responsible for growing VIP membership by driving meaningful joins and helping more customers see the value of becoming part of the VIP Family.
Beyond growth, youll focus on deepening engagement by increasing how often VIP members shop with us and how consistently they use and value their benefits.
Just as important, youll be accountable for the quality of the VIP experience. That means improving member satisfaction and ensuring VIPs continue to feel confident renewing year after year. Retention and renewal rates will be a key signal that the program is delivering real value, building trust, and strengthening long-term relationships with our runners, walkers, and active community.
Ideal Background
Nice to Have:
Who You Are Youre deeply customer-obsessed and genuinely excited about serving runners, walkers, and active people of all kinds. You care about how things feel to the customer and are always looking for ways to make experiences simpler, more valuable, and more human.
Youre curious by nature and comfortable using data, insight, and experimentation to learn what works - and just as importantly, what doesnt.
Youre also a strong collaborator who knows how to influence without relying on formal authority. You communicate clearly, bring people along, and build alignment across teams.
Most of all, youre a builder at heart - someone who enjoys shaping programs over time, testing ideas, refining details, and leaving things better than you found them.
Acknowledgments After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.
Were committed to protecting your privacy rights. We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.
To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page. As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.
Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation Min Max