MAASE Program Sales Manager

MAASE Program Sales Manager

Deadline: August 2, 2026

District/Organization: Michigan Association of Administrators of Special Education

Position/Type: Other, full time

Salary: Competitive base salary commensurate with experience $60,000 to $100,000, with performance based incentive compensation for a total annual earning potential of up to $130,000.

Position Details

Position Summary

The Michigan Association of Administrators of Special Education (MAASE) is seeking a motivated, relationship-driven Sales Manager to expand the organization's impact through membership growth, consulting services, professional learning, strategic initiatives, and other revenue-generating programs. This is a newly created position.

This position serves as MAASE's primary sales representative for an assigned territory, working directly with school district leaders, intermediate school districts, educational organizations, and strategic partners to understand their needs and connect them with MAASE's services, expertise, and solutions.

The Sales Manager is responsible for managing the full sales cycle, from prospecting and lead generation through implementation, renewal, and account growth. Success in this role is built on consultative selling, trusted relationships, and a deep understanding of the challenges facing educational leaders.

Essential Duties and Responsibilities

Territory Sales & Business Development

• Manage the full sales cycle for an assigned K through 12 territory, from lead generation and prospecting through contract execution, onboarding, and ongoing account management.
• Develop and execute a territory sales plan to meet or exceed quarterly and annual membership and revenue targets.
• Build and maintain a healthy pipeline of prospective consulting clients and program participants.
• Identify opportunities to expand MAASE's services within existing member districts and develop new organizational relationships.
• Meet or exceed key performance indicators (KPIs) established by MAASE leadership.
• Embrace a consultative sales approach and effectively navigate the sales process from qualification through closed business.

Relationship Management

• Build and maintain trusted relationships with district administrators, special education directors, curriculum leaders, principals, and other key stakeholders.
• Develop a deep understanding of district priorities, challenges, and goals to recommend appropriate MAASE solutions.
• Serve as a trusted advisor by identifying opportunities for districts to engage with MAASE through consulting, professional learning, MITTIN, Paraeducator Bootcamp, Developing Inclusive Leaders, and other organizational offerings.
• Maintain strong relationships with existing members and customers to encourage renewals, expanded engagement, and long-term partnerships.
• Provide exceptional customer service throughout the sales and implementation process.

Presentations & Consultative Sales

• Deliver compelling presentations and demonstrations at state and national conferences, to school boards, district leadership teams, and educator groups both virtually and in person.
• Conduct discovery meetings and needs assessments to understand organizational priorities.
• Prepare proposals, pricing information, contracts, and implementation recommendations.
• Navigate district budget cycles, procurement processes, and RFP requirements to position MAASE's services successfully.
• Confidently present MAASE's value proposition while addressing questions and overcoming objections.

Collaboration & Organizational Support

• Collaborate closely with marketing, member services, consultants, and program staff to coordinate outreach and ensure a smooth transition from sale to implementation.
• Provide market intelligence and customer feedback to support new program development and organizational growth.
• Represent MAASE at conferences, trade shows, regional education meetings, and networking events to generate leads and strengthen organizational visibility.
• Participate in staff meetings, strategic planning, professional development, and organizational initiatives.
• Perform other related duties as assigned.

Sales Operations & Market Intelligence

• Maintain accurate and up-to-date records of prospects, opportunities, customer interactions, and sales activities within the organization's CRM.
• Provide regular pipeline, forecasting, and activity reports to leadership.
• Stay current on K-12 education trends, state education policy, funding opportunities, and competitor offerings to inform sales strategy.
• Continuously evaluate territory performance and recommend strategies for growth and increased market penetration.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• Two or more years of experience in outside sales, business development, account management, or consultative sales.
• Demonstrated success managing a full sales cycle from prospecting through contract execution.
• Proven ability to consistently meet or exceed sales goals, quotas, and performance metrics.
• Experience conducting consultative sales conversations and identifying customer needs.
• Strong presentation, negotiation, and relationship-building skills.
• Excellent written and verbal communication skills.
• Experience using CRM systems (Salesforce, HubSpot, or similar) and standard sales productivity tools.
• Strong organizational and time management skills with the ability to manage an assigned territory independently.
• Self-motivated with the ability to work successfully in a remote environment while collaborating effectively with a distributed team.
• Valid driver's license and reliable transportation.
• Ability to travel throughout an assigned territory.

Preferred Qualifications

• Experience selling consulting services, professional learning, educational services, memberships, curriculum, or education technology to K through 12 organizations.
• Familiarity with public-sector procurement processes, district budget cycles, and RFP requirements.
• Background as an educator, school administrator, or district-level leader.
• Existing relationships with superintendents, special education administrators, curriculum leaders, or other educational decision-makers.
• Experience working for a professional association or nonprofit organization.
• Knowledge of education funding mechanisms, state education initiatives, or grant-funded programs.
• Experience using Microsoft Dynamics, Salesforce, HubSpot, or similar CRM systems.

Knowledge, Skills, and Abilities

The successful candidate will demonstrate:

• A consultative, relationship-centered approach to sales.
• Strong listening skills and the ability to identify client needs.
• Confidence presenting to executive leadership teams, school boards, and large audiences.
• Excellent networking and relationship-building abilities.
• Initiative, professionalism, and accountability.
• Strong problem-solving and strategic thinking skills.
• The ability to balance multiple priorities while meeting established goals.
• Comfort working in a fast-paced, entrepreneurial environment.
• Passion for improving educational outcomes and supporting school leaders.

Work Environment

• Primarily remote, with travel throughout Michigan and limited out-of-state travel.
• Frequent travel to school districts, educational organizations, conferences, and meetings is expected.
• Periodic travel to MAASE's Lansing office for staff meetings, planning sessions, and organizational events.
• Occasional overnight travel within Michigan and limited out-of-state travel for conferences or professional development.

Compensation

Salary: Competitive base salary commensurate with experience, $60,000 to $100,000, with performance-based incentive compensation for a total annual earning potential of up to $130,000.

Employment Type: full-time, 40 hours per week (W-2)

Work Schedule

• This position generally follows an eight-hour workday; however, work hours are driven by district schedules, conferences, travel, and organizational priorities rather than a fixed daily schedule.
• Early morning meetings, evening networking events, conference participation, and occasional overnight travel are a regular part of the position.
• The position is expected to adjust work hours as needed to accommodate client meetings, presentations, conferences, travel, and organizational events while maintaining a full-time work schedule.

Benefits Package

MAASE offers a competitive and supportive benefits package, including:

Paid Time Off

• 27 vacation days annually
• 11 paid holidays
• 12 sick days
• 2 personal days

Retirement

• Access to a 401(k) with employer contribution

Insurance Benefits

• Access to health, dental, and vision insurance

Professional Development

• Annual professional development funds to support staff learning, training, and growth.
• Opportunities to attend state and national conferences, sales training, and professional development events.

Technology & Remote Work Support

• MAASE-provided technology for home office use, including a laptop and peripherals.
• Remote work setup support.
• Access to Google Workspace, Asana, CRM software, Zoom, and other organizational tools.

Mileage & Travel Reimbursement

• Federal mileage reimbursement for approved travel.
• Reimbursement for approved in-state and national travel in accordance with MAASE policies.

Equal Employment Opportunity Statement

MAASE is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We welcome applicants from all backgrounds and experiences, including those historically underrepresented in nonprofit, association, education, and business leadership.

Learn About MAASE Before Applying

As part of the application process, we encourage candidates to become familiar with several of MAASE's major initiatives. Please review the following webpages before completing the Sales Strategy Exercise:

• Developing Inclusive Leaders (DIL)
• MITTIN
• Paraeducator Workforce Development

These programs represent a sample of MAASE's consulting, professional learning, and organizational offerings.

Application Process

Apply to Angel Davis at angeldavis@maase.org and include:

• Cover letter
• Resume
• 3 professional references
• Sales Strategy Exercise (one page maximum)

Sales Strategy Exercise

After reviewing the webpages above, submit a one-page response addressing the following:

• How would you approach learning MAASE's products, services, and value proposition during your first 30-60 days?
• Based on what you learned from these webpages, what would your initial sales strategy be for introducing MAASE's services to Michigan school districts?
• Which program would you choose to lead with in your territory, and why?
• What additional information would you need before developing a comprehensive sales plan?

We are not looking for a "right" answer. We are interested in understanding your curiosity, strategic thinking, consultative sales approach, and how you would prepare to represent MAASE's mission and services.

All applications must be submitted by August 1 at 11:59 PM.

Reasonable Accommodation Statement

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact Angel Davis at angeldavis@maase.org or 517-618-9593.

E-mail: angeldavis@maase.org

Website: Link

Attachments: MAASE-Program-Sales-Manager-2.pdf

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