Manager, Brand Activation - Garnier & SoftSheen Carson Hair

Manager, Brand Activation - Garnier & SoftSheen Carson Hair

New York, United States

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Run the brand like its yours. In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

Big idea creation Brand building Content creation Marketing literacy Marketing strategy Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

What does being a marketer here mean? Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Manager, Brand Activation - Garnier & SoftSheen Carson Hair

New York, New York, United States Job Title: Manager, Brand Activation - Garnier & SoftSheen Carson Hair Division: Consumer Products Division Location: New York, NY Mission: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At LOréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. Core Responsibilities: Partner with Brand Activation Lead to develop brand GTM strategy & national activation calendar Develop brand activation plans including promo, display, retail media, etc. Develop brand elements of GTM kits and lead innovation day presentations Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers Serve as primary voice of the brand for business development team and key account teams Represent voice of the customer across brand-driven conversations Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth Provide Input to: Customer marketing - Brand activation ensures that all customer activations are aligned to brand visions and priorities Merch ops - Brand activation ensures brand visions are captured in wall strategy Creative Teams - Work with creative teams to ensure proper brand imagery on display and other customer facing vehicles. Consumer Promotions - Work with consumer promo team on promotional strategies and recaps. What's In It For You: Salary Range: $98,000 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees. Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

Reference number: 255385

Location: New York, United States Date posted: 09/30/2026 Employment type: Full-time Professional field: Marketing Type of contract: Permanent Activation

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc A geographic scope such as local market or zone or global (DMI) Transversal growth: into different functions such as commercial, digital or general management Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

Anatomy of a Blockbuster: The Sky High Story

See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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