Manager, Brand Communications

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

• 45% Manage & Support Strategies - Planning and execution of internal and external communications; Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences; Specifically, partner with function and project teams to deliver effective communications that support business objectives; Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
• 30% Message Creation - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
• 20% Delivering Results - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
• 5% Communication - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts

Direct Manager/Direct Reports:

• This position typically reports to Sr. Manager, Brand Comms Marketing & Online

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Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 8+ years of previous agency or in-house PR experience, retail strongly preferred
• Must have B2C experience and examples of placements
• Ideal experience is in sports marketing
• Experience developing and delivering a measurable earned media strategy that supports specific product innovation objectives and engages a customer base to drive year-over-year business growth.
• Proven experience providing counsel, developing, and executing communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments within and organization
• Experience developing strong collaborative partnerships with internal marketing teams to support new marketing and sales initiatives

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 6

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Business Insights
• Cultivates Innovation
• Builds Networks
• Communicates Effectively