Manager Branding Marketing and Communications

We at Leggett & Platt Incorporated are searching for a Manager Branding Marketing and Communications within our Marketing team to help support our Automotive business.

Did you know we are the worlds leading designer and manufacturer of seating support and comfort systems for transportation manufacturers as well as tier one and two suppliers within the automotive industry? Thats right. Our automotive products fall into four primary groups: Seating and Lumbar support, Wireless Charging, Motors and Actuators, and Mechanical Cables.

If you join our team, your work will ensure people across the world have a little more comfort in their lives.

Job Description

As Manager Branding Marketing & Communications, you will be responsible for translating global marketing branding and communications strategy into effective, tailored regional execution plans. This role leads regional planning, prioritization, and day-to-day implementation of internal and external communications initiatives. It ensures brand governance, message alignment, and operational excellence within the region while serving as the key connector between global strategy and local business needs. This role plays a foundational, critical part in building and scaling LPAs global Marketing Branding & Communications function.

Key Responsibilities

• Develop regional internal and external communication plans aligned with global messaging frameworks & targeted growth areas.
• Build and manage regional story/editorial calendars and produce content across digital, social, and internal channels while identifying region-specific storytelling opportunities that support growth priorities.
• Act as the regional brand steward by approving materials for brand and messaging compliance, training local stakeholders, and ensuring consistency across all channels.
• Create communication materials that inform and engage employees, translating business strategy into compelling assets and supporting town halls and internal events.
• Draft and refine leadership messaging presentations, speaking points, and updates supporting visibility and alignment across teams.
• Collaborate with Marketing, HR, Engineering, Legal, and regional partners to deliver communications aligned with business goals.
• Support external communications, including media relations, announcements, digital content, and stakeholder communication as directed by leadership.
• Track and report regional communication KPIs, providing insights and recommendations and optimizing performance across communication channels.
• Lead, coach, and develop specialists, assign work, manage priorities, oversee vendors and agencies, and ensure cost-effective execution within budget.

Requirements

• Bachelors degree in Communications, Journalism, Public Relations, Marketing, or related field required.
• 7-10 years of progressive experience in corporate communications, branding, or marketing roles.
• 2-5 years of leading projects and/or direct reports.
• Experience executing communications across multiple countries or regions preferred.
• Experience in manufacturing, automotive, or B2B industries strongly preferred.
• Exceptional writing, editing, storytelling skills, knowledge of AP global journalism writing standards.
• Fluency in English required as well as local language (German, Mandarin pending location).
• Understanding of brand governance and communication frameworks.
• Ability to manage multiple projects with competing deadlines.
• Strong collaboration and relationship-building skills.
• Familiarity with digital publishing analytics tools and comms platforms.

What to Do Next

Now that youve had a chance to learn more about us, what are you waiting for? Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile and sign up for job alerts so you can be the first to know when new opportunities become available. If you require assistance completing an application, please contact our team at careers.leggett.com.

Our Values

Our values speak to our shared beliefs and describe how we approach working together.

• Put People First: reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy, and belonging.
• Do the Right Thing: focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth - good or bad.
• Do Great Work…Together: occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
• Take Ownership and Raise the Bar: demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

Were actively taking steps to make sure our culture is inclusive, and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us.

Germany Benefits

• Free coffee, free water
• Phone and laptop
• Flexible working hours
• Mobile work
• Possibility to work part-time
• Company events (e.g. Christmas party, summer party)
• Private pension supplement
• 30 days vacation option for additional unpaid leave
• Chance to contribute your own ideas

We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, wed love the opportunity to consider you.

For more information about how we handle your personal data in connection with our recruiting processes, please refer to the Recruiting Privacy Notice on the Privacy Notice tab located at http://privacy.leggett.com.