Agency:
PHd
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Responsibilities
Plan, create, optimize, and measure retailer paid activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAds, and others.
Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
Ensure client budgets are properly paced, met, and not exceeded.
Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
Support various teams with proactive thought leadership and content to help internal training and capability development.
Manage and mentor several junior staff members in addition to other responsibilities.
Qualifications
Minimum qualifications and skills required:
At least 3-5 years of retail paid experience in Walmart Connect Search Ads, Criteo, Instacart, multiple retail search platforms ideal.
Demonstrable expertise across all aspects of retailer paid with the ability to set up and run campaigns with little supervision.
Skilled at planning and managing enterprise level client engagements and budgets.
Experience with at least one or more tech providers such as Pacvue, Skai, etc.
Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
Ability to write a campaign strategy document and a campaign review document.
The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
Team player. Curious. Ambitious.
Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
New York: $50,000.00-$95,000.00
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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