Agency:
Initiative
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
As Manager, Communications Design, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan for our clients Corona. With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.
In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals. Working with partnerships, activation teams, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.
Responsibilities
Create accurate substantiated and detailed media plans and media planning scenarios
In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
Organize and develop client-facing category, culture and competitive tracking documents
Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership teams and external partners
Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
Contribute to the ideation team sessions in conjunction with the Strategy team and generate creative & compelling connections idea.
Responsible for timely, accurate delivery of day to day requests from the client and internal team
Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
Digests the client's goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings
Required Skills and Experience
Experience in an integrated planning role in media, publisher / vendor, or communications discipline
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Excellent written, verbal communication and presentation skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Desired Skills and Experience
4+ years relevant experience with 1+ years of experience in managing or developing staff
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Proven problem-solving ability
90,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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