Manager, Connected TV (Paid) Marketing

BC Forward

New York, NY

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JOB DETAILS

SALARY

$50–$54.10 Per Hour

JOB TYPE

Full-time

SKILLS

Adobe Product Family, Alliance/Partner Marketing, Analysis Skills, Budget Management, Campaigns, Candidate Sourcing, Channel Strategies, Communication Skills, Creative Brief, Cross-Functional, Customer Acquisition, Customer Support/Service, Digital Media, Diversity, Google Analytics, Market Analysis, Marketing, Marketing Campaign, Media Buying and Planning, Media Campaigns, Metrics, Negotiation Skills, Online Marketing, Outbound Marketing, Performance Analysis, Performance Management, Performance Metrics, Professional Services, Quality Management, Retail, Streaming Technology, Vendor/Supplier Relations, eCommerce

LOCATION

New York, NY

POSTED

14 days ago

Job Title: Manager, Connected TV (Paid) Marketing Location: New York, NY (Onsite, Full Time)Duration: Contract - 9 months + potential to extendPay Range: $50-54/hour W2About TSRTSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivering highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.Job DescriptionWe are seeking a Manager, Connected TV (Paid) Marketing to join our dynamic team. The ideal candidate will have strong experience in CTV/OTT partner marketing, digital media planning and buying, and performance analytics and a proven ability to plan, execute, and optimize media campaigns that drive customer acquisition and engagement.Responsibilities:Plan and oversee paid marketing campaigns with CTV/OTT partners from ideation and media planning through execution, optimization, and post-campaign analysis.Drive customer acquisition for client + across multiple international markets, aligning with business goals and market nuances.Analyze partner and platform data to derive insights, evaluate delivery and performance, and recommend improvements.Manage budgets and pacing across campaigns, optimize lines, and reallocate spend to meet KPIs.Develop creative briefs and collaborate with central marketing, program marketing, analytics, and organic teams to align beats and tactics.Lead partner relationships and negotiations with OTT and device vendors, serving as the in-house expert for assigned partners.Required Skills & Qualifications:Bachelor's degree.4+ years of streaming or digital media experience managing end-to-end campaigns.Hands-on experience with CTV devices and OTT partners such as Samsung/Tizen, LG, Vizio, Hisense, Amazon Fire TV, and Roku.Proven track record presenting campaign progress, insights, and results to stakeholders.Strong understanding of media KPIs and linkage to lifetime customer metrics and acquisition efficiency.Experience setting up, optimizing, and scaling digital marketing campaigns with a data-driven approach.Proficiency with analytics and reporting suites (Adobe or Google Analytics) and advanced Excel skills.Excellent communication skills and ability to build cross-functional relationships and manage vendor negotiations.Preferred Skills:Experience in digital subscription services, digital retail, or e-commerce.Background in media agencies.Interest in entertainment and streaming content; additional languages are a plus.Ability to operate in a fast-paced, changing environment.Why TSR?At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:Competitive compensation and benefits.Opportunities for growth with global clients.A supportive, inclusive culture that values innovation and people.Exposure to cutting-edge technologies and projects.About Our CommitmentTSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.Interested? Apply Now!If this sounds like the right opportunity for you, please apply with your most recent resume.Thank you for your time and consideration.

About the Company

BC Forward

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