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Manager, Connected TV (Paid) Marketing Paramount+

eTeam Inc.

New York, NY

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JOB DETAILS
SALARY
$46–$51 Per Hour
SKILLS
Adobe Product Family, Analysis Skills, Campaigns, Communication Skills, Creative Brief, Cross-Functional, Data Analysis, Digital Media, Direct Marketing, English Language, Entertainment and Media, Google Analytics, International Marketing, Marketing, Marketing Campaign, Marketing Strategy, Media Buying and Planning, Media Campaigns, Metrics, Online Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Retail, Streaming Technology, Writing Skills, eCommerce
LOCATION
New York, NY
POSTED
Today
Manager Marketing ( Media)
Location: New York
Duration: 09 Months

Description:
  • The International Streaming Marketing team is looking for a Manager of Connected TV (Paid) Marketing to work on the growth of the client streaming service in multiple global markets.
  • The ideal candidate will be proficient in both Digital and Traditional media and their underlying metrics.
  • The role will require collaboration with internal and external stakeholders to develop, execute, and validate on-device marketing that supports the International Streaming Team’s goals.

RESPONSIBILITIES:
  • Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
  • Work with the key Central Marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities
  • Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners
  • Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams
  • Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals
  • Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
Basic Qualifications:
  • Bachelor’s Degree
  • 4 years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
  • Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
  • Track-record of planning and leading media campaigns and clearly presenting progress and results
  • Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
  • Ability to derive significant insights from media campaigns and articulate findings
  • Previous hands-on experience with digital marketing campaign set up and optimization
  • Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
  • Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement
  • Excellent communication skills and ability to foster strong relationships cross-functionally
  • A data-driven approach to projects, with experience analyzing and reviewing results
  • Excellent oral and written communications skills in English, additional languages a plus
Additional Qualifications:
  • Strong interest in entertainment and media, streaming content
  • Experience in digital subscription services and/or digital retail, e-commerce
  • Capacity to work in a fast-paced and constantly changing environment
  • Media agency experience a plus

About the Company

e

eTeam Inc.

Looking for a great job? Join eTeam. We’re looking for talented staffing professionals to join our staff. We also provide contract assignments and full-time jobs at Fortune 2000 Companies. We’ve been named one of the best companies to work for by Staffing Industry Analysts and New Jersey Business.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Other/Not Classified
FOUNDED
1998
WEBSITE
www.eteaminc.com

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