Adobe Creative Suite, Animation, Best Practices, Blog, Brand Messaging, Brand Strategy, Budgeting, Campaigns, Communication Skills, Content Delivery/Distribution, Content Development, Content Management, Content Management Systems (CMS), Creative Brief, Digital Media, Editing, Final Cut Pro, Healthcare, Homeland Security, Hospital, Identify Issues, Industry/Trade Analysis, Interpersonal Skills, Leadership, Maintain Compliance, Marketing, Marketing Communications, Marketing/Sales Collateral, Media Production, Medicine, Mentoring, Multimedia, Multiplatform/Cross-Platform, Multitasking, Nursing, Organizational Skills, Performance Analysis, Podcasting, Production Management, Production Schedule, Project/Program Management, Publications, Quality Control, Reporting Dashboards, Root Cause Analysis, Sales Campaigns, Sales Presentation, Search Engine Optimization (SEO), Social Media, Social Security Administration, Storytelling, Team Lead/Manager, Time Management, Trend Analysis, User Experience Design (UXD), Video Production, Writing Skills
Overview
The Content Production Manager is innovative and has a strong digital proficiency to create, manage, and enhance multimedia content across web, social media, and internal channels. This role requires a strong understanding of digital storytelling, content strategy, and platform-specific best practices to drive engagement and brand growth. The candidate should possess editorial experience, multimedia production skills, and the ability to manage content projects from concept to publication. This role will also oversee a team of direct reports, including video and photo production specialists, a production coordinator, designers, and copywriters. The Content Production Manager is responsible for leading, mentoring, and developing these team members to ensure high standards of quality and collaboration throughout the content creation process.
Qualifications
Certifications: N/A
Education:
- Bachelors Degree: Marketing
- Bachelors Degree: Digital Media
- Bachelors Degree: Communications
- Bachelors Degree: Related Field
Work Experience:
- Content Production, Digital Media, or Editorial Roles - 5 years
Specialized Skills or Knowledge:
- Strong writing, editing, and storytelling skills
- Proficiency with CMS platforms, social media tools, and analytics dashboards
- Familiarity with multimedia production tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro)
- Understanding of SEO, UX, and responsive design principles
- Experience in animation, live events, branded content, social media
- Knowledge of current trends in media and content production
- Excellent project management and organizational skills
- Excellent interpersonal and leadership abilities
- Ability to manage multiple projects in a fast-paced environment
Responsibilities
Plan, produce, publish high-quality content, marketing collateral, videos, social media, podcasts, blog posts, etc.
- Is aligned with brand strategy and audience needs
- Bring creative critical thinking to recognize and articulate a problem and will identify root cause
- Proactively puts a plan in place to resolve/improve things for the team and the organization
- Demonstrate a clear understanding of campaign objectives
- Use creative briefs to assist in the development of integrated, cross-platform, content strategies
- Collaborate with marketing, communications, digital, and design teams
- Align content with brand messaging and campaign goals
- Coordinate with internal (leaders, writers, designers, and video team) and external vendors and stakeholders
- Manage all phases of production, including pre-production, production, and post-production
- Develop and maintain production schedules, budgets, and resource plans
- Manage workflows and team workloads to editorial calendars
- Ensure timely delivery of content across platforms
- Present and sell concepts and campaigns to clients
- Ensure clients understand strategic details, appreciate design, adopt fresh and exciting concept ideas
- Analyze content performance and provide insights to improve future campaigns
- Maintain clear and consistent communication with clients and internal teams
- Ensures adherence to brand guidelines through brand reviews/quality control
- Optimize content for SEO, accessibility, and performance analytics
- Stay current with industry and digital trends, platform updates, and emerging content formats
- Develop and maintain a clear and consistent brand voice and editorial best practices
Other duties as assigned.
About Us
Find it here. Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance - and opportunities meet flexibility. Find it all at Carle Health.
Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups, and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet designations, the nations highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the worlds first engineering-based medical school, and Health Alliance.
We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employees Form I-9 to confirm work authorization. For more information: human.resources@carle.com.
Compensation and Benefits
The compensation range for this position is $39.88 per hour - $68.59 per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidates experience, qualifications, location, training, licenses, shifts worked, and compensation model.
Carle Health offers a comprehensive benefits package for team members and providers. To learn more, visit careers.carlehealth.org/benefits.