Manager, Creative Operations - CRM

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Manager, Creative Operations leads a highly skilled team responsible for organizing, coordinating, and driving creative production from intake through delivery. The role manages workflows, timelines, and resources to ensure high-quality, on-time execution across assigned channels and audiences. The Manager oversees the full creative development process—including planning, intake, production, and delivery—while aligning priorities with business objectives and ensuring resources are effectively allocated. Managers ensure creative outputs meet briefs and are delivered on budget. Role consults with stakeholders across production, marketing, creative, agency partners, media and others when appropriate to develop solutions to project and campaign objectives. 

This Manager plays a pivotal role in optimizing the efficiency and productivity of the creative team. Through process governance and continuous optimization, the Manager, Creative Operations enhances the team's ability to scale effectively, meet strategic objectives, and support the brand's vision.Key Responsibilities:

• 50% - Planning & Alignment- Ensure team can effectively partner with cross-functional teams (Marketing, Product, Events, etc.) to manage intake, clarify scope, set priorities, and align timelines for creative requests. Translate business and marketing objectives into actionable creative project plans. Coordinate resource planning, ensuring workloads are balanced and aligned to priorities. Support capacity planning by gathering inputs, identifying risks, and flagging bandwidth challenges to leadership.      
• 50% - Project Management & Creative Asset Development- Manage the full lifecycle of creative projects from briefing through delivery, ensuring assets delivered according to brief, on brand, and delivered on time. Maintain project plans, roadmaps, and reporting for assigned workstreams, providing clear visibility to stakeholders. Oversee day-to-day progress, troubleshoot issues, remove blockers, and ensure deadlines are met across teams. Enforce frameworks for briefs, reviews, and approvals to keep projects moving efficiently. Identify opportunities to improve workflows, reduce friction, and scale creative output in partnership with leadership and peers.

Direct Manager/Direct Reports:

• This Position typically reports to the Sr Manager, Creative Ops
• This position has 5+ Direct Reports

Travel Requirements:

• No travel required

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be 18 years of age or older
• Must be legally permitted to work in the United States

Preferred Qualifications:

• 5+ years of project or program management experience, preferably in CRM, marketing operations, digital marketing, or creative operations
• Working knowledge of workflow tools, Workfront preferred
• Working knowledge of CRM and CMS tools such as AEM and Contentful
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Proven ability to lead teams through changing processes, technologies, partners, and organizational structures

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• 5

Minimum Leadership Experience:

• No previous leadership experience

Preferred Leadership Experience:

• 2

Certifications:

• None

Competencies:

• Action Oriented
• Business Insights
• Decision Quality
• Manages Ambiguity
• Nimble Learning
• Plans and Aligns
• Balances Stakeholders
• Communicates Effectively
• Drives Results
• Resourcefulness
• Strategic Mindset