Acute Care, Call Centers, Communication Skills, Community Support, Continuous Improvement, Crisis Management, Emerging Technology, Financial Trend Analysis, HIPAA (Health Insurance Portability and Accountability Act), Healthcare, Home Care, Hospital, Journalism, Leadership, Long-Term Care, Maintain Compliance, Marketing, Marketing Communications Strategy, Multiplatform/Cross-Platform, Online Marketing, Online Reputation Management (ORM), Organizational Skills, Outpatient Care, People Management, Performance Metrics, Philosophy, Problem Solving Skills, Public/Media/Press/Analyst Relations, Set Goals, Social Media, Talent Management, Team Building
At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility and clinical excellence.
Position Details
- Location: Clearwater, FL (Hybrid)
- Status: Full Time, Salaried
- Shift Hours: 8:00 a.m. - 5:00 p.m.
The Manager Digital Communication and Socia Media- System
- This role manages BayCare's external digital communications efforts and programs to support BayCare's reputational, marketing and operational needs, including social media, online reputation management, crisis communications and issues management.
- Supports and advises digital marketing efforts for maximum impact, including serving as an in-house expert on evolving digital communications options and trends.
- Works within the MarComm Content Strategy vertical and closely with the Public Communications Managers, Internal & Stakeholder Managers and Marketing Managers to ensure coordinated external messaging and strategies across platforms, crisis/issues mitigation and appropriate amplification.
- Serves as an issues management and engagement liaison to support community and patient listening for contact center response and patient experience and operational needs.
- Maintains expert knowledge of social media and online reputation management platforms, including native social media channels, review sites and enterprise management tools. Evaluates and leverages emerging technologies and vendor solutions to support program objectives and operational excellence.
- Provides guidance and support for overall communications performance measurement, measures KPIs and makes strategic recommendations.
- Responsible for managing Communications coordinators and strategists and also supports matrix reporting as needed for maximum mixternal communications team impact.
- Ensure compliance with Health Insurance Portability and Accountability Act (HIPAA).
Minimum Qualifications:
Education
- Bachelor's degree in Communications or a related field
Preferred Education
- Master's degree in Communications or a related field
Experience
- Minimum of 7 years of experience in one of the following areas:
- Public Relations
- Journalism
- Communications
Preferred Experience
- 3 years of experience in a healthcare-related field
Benefits:
BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!
BayCare Values: Demonstrate a consistent commitment to BayCare Health System's core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.
Leadership Competencies
- Communication: Communicates in a clear, authentic, and transparent manner to meet the needs of others to ensure messages are received and mutually understood.
- Emotional Intelligence: Demonstrates self-awareness and manages one's emotions. Recognizes and responds constructively to others' emotions and builds meaningful relationships.
- Talent and Team Development: Develops team members and teams by empowering them, setting clear expectations, providing learning opportunities, and supporting ongoing growth.
- Change Champion: Demonstrates a commitment to enhance performance by engaging and promoting change, continuous improvement, adaptability, and innovation.
- Collaboration: Collaborates by sharing responsibility, transparent exchange of information, and collective problem-solving to achieve mutually beneficial solutions.
- Results Driven: Takes ownership of outcomes by setting clear, measurable goals and aligning team efforts and resources to achieve them.
- Inclusion and Belonging: Creates an inclusive environment that values all perspectives, respects individuality, and fosters an environment where all feel a sense of belonging.
Equal Opportunity Employer Veterans/Disabled