Manager Digital Commerce and Omnichannel Marketing

Bimbo Bakeries USA, Inc

Irving, Texas
6 days ago

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Skills

Bakeryunmatched
Brand Marketing (Branding)unmatched
Category Managementunmatched
Diversityunmatched
English Languageunmatched
Marketingunmatched
Marketing Planunmatched
Marketing Strategyunmatched
Partner Salesunmatched
Retailunmatched
Safety/Work Safetyunmatched
Salesunmatched

Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $94,300 - $122,600

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

As the Manager Digital Commerce & Omnichannel Marketing at Bimbo Bakeries USA, you will drive digital commerce growth and omnichannel activation to drive conversion across the full path to purchase. This role is distinctively focused on retailer engagement, and omnichannel execution, ensuring our brands show up powerfully across both physical and digital retail environments.

Your work will directly influence how our brands connect with shoppers across key customer touchpoints, driving growth and innovation in a rapidly evolving landscape.

Key Responsibilities:

Responsible for digital commerce growth at key customers, working closely with the brick-and-mortar team to ensure optimization of PDP, retail media, search strategy, and digital shelf management.
Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
Collaborate with brand and partnerships teams to bring co-partnerships and key tentpole moments to life at retail to drive digital conversion.
Partner with Sales, Category Management, and Brand Marketing to identify customer opportunities and translate insights into actionable marketing plans.
Collaborate with external agencies and internal s

Numbers & Facts

Location	Irving, Texas
Industry	Other/Not Classified
Company Size	5,000 to 9,999 employees
Year Founded	1993
Website	www.bimbobakeriesusa.com

About Company

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.