Manager, Digital Demand Generation
Department: Marketing
Employment Type: Full Time
Location: Austin, TX
Description
This role owns Portnox''s high-intent, inbound digital demand channels - the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It''s a hands-on, execution-heavy role: you''ll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.
Key Responsibilities
Paid & Digital Demand Generation
- Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
- Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
- Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
- Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
- Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
- Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution
Lead Scoring, Qualification & Handoff
- Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
- Own the qualification process for inbound leads generated through digital channels and website forms
- Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
- Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data
Lifecycle Nurture & Funnel Acceleration
- Own lifecycle nurture programs end to end - from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
- Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages
Reporting & Optimization
- Report on performance across the full funnel - capture, scoring, qualification, handoff, opportunity creation, and acceleration
- Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs
What Success Looks Like
- Consistent, predictable lead capture through opportunity creation
- Regular, disciplined optimization across all paid and owned digital channels
- A steady testing cadence that turns promising new channels into scaled, always-on programs
- A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
- A nurture program that measurably improves opportunity stage progression and revives stalled deals
Skills, Knowledge, and Expertise
- 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
- Experience managing paid social and/or review-site advertising programs
- Experience with sponsored content or newsletter/media placements a plus
- Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
- Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
- Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
- Strong budget management, forecasting, and ROI reporting skills across multiple channels
- Experience with landing page and form optimization, including A/B testing
- Familiarity with lead lifecycle management and sales development handoff processes
- Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
- Highly organized and self-directed, comfortable owning execution end-to-end
- Bachelor''s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus