Company Overview:
If a culture of excellence, innovation and ownership is what youre searching for, consider putting your experience in motion at Flowserve. As an individual contributor, or as a leader of people, your enterprise mindset will ensure Flowserves position as the global standard in comprehensive flow control solutions. Here, your opportunity for professional development and industry leading rewards will be supported by our foundational commitments to the values of people first, integrity and safety. Thinking beyond opportunity and reward, at Flowserve, we are inspired by working together to create extraordinary flow control solutions to make the world better for everyone!
Role Summary:
The Manager, Digital Marketing is responsible for defining and leading Flowserves enterprise digital marketing strategy, governance, and performance across digital channels, platforms, content, analytics, and campaign enablement. This role owns the digital marketing roadmap and operating model, ensuring Flowserves digital ecosystem supports growth, improves customer experience, strengthens marketing effectiveness, and advances enterprise marketing capabilities. The role partners closely with business marketing, sales, communications, IT, and external partners to translate business priorities into scalable digital programs, integrated campaigns, and measurable commercial outcomes.
Reporting to the Head of Marketing, the Manager serves as the voice of digital marketing and represents the function on the Marketing Leadership Team. This role leads a small, high-performing digital marketing team while also serving as a strategic operator on critical enterprise initiatives involving website performance, marketing technology, analytics, campaign execution, compliance, and digital transformation.
Responsibilities:
Define and lead Flowserves enterprise digital marketing strategy across website, digital campaigns, content governance, marketing analytics, and digital experience capabilities, ensuring alignment with business priorities and growth objectives.
Own the digital marketing roadmap, governance model, and investment priorities to continuously improve platform performance, campaign effectiveness, audience engagement, and operational scalability.
Lead and develop the digital marketing team, setting priorities, building capability, establishing accountability, and driving adoption of best practices across digital operations, campaign execution, reporting, and content governance.
Responsible for Flowserve.com and related digital platforms, ensuring a consistent, high-quality audience experience through strong governance, UX optimization, SEO discipline, performance management, and compliance oversight.
Direct Flowserves digital marketing analytics and tracking strategy, including tagging frameworks, campaign measurement standards, dashboarding, and integration with CRM and marketing automation systems to enable actionable performance insights and closed-loop measurement.
Translate digital and marketing performance data into executive insights and recommendations that improve campaign design, audience targeting, lead quality, conversion, and marketing resource allocation.
Partner cross-functionally with Sales, IT, Communications, and business marketing teams to enable digital initiatives that improve customer experience, strengthen lead management, support campaign execution, and maintain regulatory and privacy compliance.
Lead digital transformation initiatives involving marketing technology, web enhancement, campaign workflows, lead handoff, analytics maturity, and digital operating processes across the enterprise. This builds directly on the roles current integration, governance, and operational responsibilities.
Manage agencies, technology partners, and external vendors to ensure quality execution, platform effectiveness, cost efficiency, and alignment with Flowserve standards and business goals.
Establish and maintain enterprise standards for digital content, campaign execution, tracking, taxonomy, governance, and platform usage to improve consistency, efficiency, and compliance.
Act as a senior advisor to marketing leadership on how digital capabilities can better support product launches, tradeshows, demand generation, sales enablement, and customer engagement programs.
Represent digital marketing on the Marketing Leadership Team, providing strategic guidance on digital priorities, performance trends, capability gaps, investment opportunities, and organizational readiness.
Required Skills:
Bachelors degree in Marketing, Business, Engineering, or a related field, or equivalent experience.
10+ years of progressive experience in B2B marketing and digital marketin g.
Demonstrated experience leading people and driving organizational transformation.
Deep hands-on expertise across CMS, DAM, CRM, marketing automation, analytics, campaign tracking, and digital performance reporting environments.
Strong experience integrating marketing technologies and data to enable lead management, closed-loop measurement, and cross-channel optimization.
Experience managing digital marketing budgets for web, analytics, advertising, and content library responsibilities.
Proven ability to lead enterprise website governance, SEO, site architecture, metadata strategy, and conversion-focused digital experiences.
Experience managing digital campaign measurement, attribution, paid media performance, and optimization across channels including search, display, social, and webinars.
Strong executive communication skills with the ability to influence senior stakeholders across Marketing, Sales, IT, Legal, and other leadership teams.
Experience managing agencies, technology vendors, and cross-functional delivery teams in a matrixed global organization.
Ability to travel up to 10%.
Preferred Skills:
Benefits Starting from Day 1:
Medical, Dental & Vision Insurance (including FSA and HSA options)
Life Insurance + Supplemental Life, Child, Spousal, and AD&D Insurance
Short- and Long-Term Disability
Retirement Planning, 401(k) plan, & Financial Wellness Resources
Educational Assistance Program
Time off Policies (including sick leave, parental leave, and paid vacation)
Eligibility requirements apply to some benefits and may depend on job classification and length of employment
Flowserve is a world-leading manufacturer and aftermarket service provider of comprehensive flow control systems. Join a company whose people are committed to building a more sustainable future to make the world better for everyone. With 16,000+ employees in 50+ countries, we combine our global reach with local presence. Our team challenges themselves to approach each situation with ingenuity and creativity to help provide our customers with the most innovative flow control products and services. We support 10,000+ customers worldwide, creating products to meet the needs of our customers who are supplying energy, fresh water, pharmaceuticals and other essentials to consumers, businesses and governments globally. We invite you to put your talents and career in motion at Flowserve.
Req ID : R-19315
Job Family Group : Marketing
Job Family : MK Marketing
EOE including Disability/Protected Veterans. Flowserve will also not discriminate against an applicant or employee for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pay Transparency Nondiscrimination Provision
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