Manager, Digital Marketing

At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. This transcends through to our approach in marketing where we aim to create a world class CX in each and every customer touchpoint.

We are looking for a seasoned Performance Marketing expert to own our Paid Media efforts at all stages of our customer funnel.

The ideal candidate has a passion for Digital media, is highly analytical yet appreciates the role great creative plays in driving performance and gets a kick out of driving innovation and being a self-starter who is well suited to a startup environment.

They will have a deep operational understanding of all major Search and Social platforms and is highly strategic in being able to plan the appropriate tactics for various desired outcomes.

This is a tremendous opportunity to establish a foundational and crucial seat at the table with one of the world’s most exciting new brands, working alongside a team of passionate individuals who are dedicated to pushing the boundaries of what great marketing looks like.

How We Work: 

We balance hard work and innovation through purpose driven, in-person collaboration. This opportunity is a 100% onsite role out of our Newark, California location.

You Will:

• Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more
• Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
• Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners
• Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc
• Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis
• Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success
• Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week
• Responsible for optimizing costs and budget management of growth marketing spend
• Integrate existing brand building and content development efforts into overall growth strategy
• Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign LifeTime Value (LTV), and overall channel growth
• Manage relationships with agency partners to consistently improve channel & campaign level metrics
• Collaborate with analyst partners to develop weekly channel performance measurement reporting
• Partner with your team to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value
• Stay current with paid media marketing trends and opportunities
• Develop storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our brand

You Bring:

• A customer-first mindset
• Minimum 7+ years of experience in Paid Search, Paid Social, Display & DSP campaigns, with six- or seven-digit annual budgets that you were responsible for optimizing. Experience on the agency or client side
• Experience building and scaling campaigns to new international markets
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Strong quantitative analytics with technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
• Basic understanding of web standards, analytics, and SEO
• Advanced Excel skills and experience working with large data sets
• A natural curiosity about cutting-edge technologies, analytics, and the digital marketplace, as well as a passion for innovation
• Exceptional organizational and communication skills
• A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners
• The ability to prioritize demands based on business impact and the ability to defend those decisions
• A self-starter mindset who thrives in ambiguous and rapidly changing situations
• A proven track record of taking initiative to suggest and implement new ideas
• A passion for solving problems creatively and proactively - You take initiative, anticipate, and prepare more than you wait around and react

Advantageous:

• Luxury brand, D2C, retail, eCommerce with recognizable brands
• Experience with the Salesforce Marketing Cloud stack
• Hands on Tag Management experience with Google Tag Manager and or others
• A passion for and working knowledge of automobiles, EVs, and the future of mobility
• Experience in luxury or high-tech industries and automotive