Manager, Digital Performance

At Cafe Rio, we make fresh tortillas by hand, and we take our flavor-focused, chef-inspired, category-innovating food seriously, so it delivers both for our raving fans who have been with us from the beginning, and newcomers experiencing our signature sweet pork for the first time. Behind the burritos and salads, we run a smart, scrappy, high-performing marketing machine that delivers real results and real value for the customers we love so much.

That team is growing! And were searching for a Digital Performance Manager who owns customer acquisition. Not just clicks. Not just impressions. Real traffic, real conversions, and real impact on restaurant performance.

If you love data, challenging the status quo, optimizing funnels, and scaling campaigns that move the needle youll fit right in.

What Youll Own (aka Your Playground)

Paid Acquisition

• Lead paid media strategy across Meta, Google, TikTok, YouTube, and CTV
• Manage agency partners with weekly performance reviews
• Recommend and allocate budgets based on performance, seasonality, and growth opportunities
• Build and evolve testing roadmaps that improve CAC, ROAS, and traffic over time
• Plan and execute media strategies for seasonal campaigns, menu launches, and LTOs

Traffic & Growth Strategy

• Drive acquisition across paid, organic, CRM, and promotions
• Align paid media with CRM offers and promotional calendars
• Scale high-performing promotions and amplify key brand moments
• Launch geo-targeted campaigns to support underperforming locations
• Support local store activations with smart paid amplification

3rd Party Delivery (3PD) Performance

• Own strategy and performance on 3PD and 3rd Party Catering platforms
• Optimize visibility, promotions, and traffic across delivery platforms
• Manage vendor relationships and hold partners accountable to performance

Acquisition Funnel & Conversion Optimization

• Improve app install rates and digital ordering growth
• Help optimize landing pages and online ordering UX for conversion
• Ensure accurate tracking, attribution clarity, and clean data flow
• Continuously identify and remove friction across the customer journey

SEO, Reputation & Store Visibility

• Lead proactive and reactive reputation strategies
• Improve store ratings and digital presence
• Optimize local store pages and on-site SEO
• Partner with teams to protect and elevate brand perception online

Reporting & Analytics (No Guesswork Here)

• Own reporting in Google Analytics and paid media platforms
• Translate performance data into clear insights and action plans
• Monitor traffic, conversion, CAC, ROAS, and attribution health
• Present performance in a way that is honest, actionable, and easy to understand

Who You Are

• Data-driven, but not robotic
• Strategic thinker who also executes
• Comfortable challenging whats always been done and defending smart decisions
• Accountable if you say it will happen, it happens
• Curious, scrappy, and always testing something better
• Able to balance brand, performance, and burritos (equally important)

What Success Looks Like

• Smarter budget allocation that drives efficient growth
• Strong agency partnerships with clear accountability
• Improved conversion rates and cleaner attribution
• Scalable campaigns that support both national and local restaurant performance
• A marketing engine that runs as fresh as our tortillas daily and consistently

What You Bring (Qualifications)

• 78+ years of experience in digital marketing, growth marketing, or performance marketing
• Proven experience managing multi-channel paid media (Meta, Google, YouTube, TikTok; CTV a plus)
• Strong track record of owning budgets, agency relationships, and performance outcomes
• Experience optimizing full-funnel performance (acquisition, conversion, attribution, and retention alignment)
• Hands-on experience with Google Analytics (GA4), conversion tracking, and attribution modeling
• Experience in multi-location, QSR, retail, or franchise environments strongly preferred
• Familiarity with 3rd party delivery platforms (DoorDash, Uber Eats, Grubhub, ezCater), etc. is a major plus
• Demonstrated ability to translate data into strategy and clear business decisions
• Comfortable challenging partners and advocating for smarter testing, spend, and strategy
• Highly organized, accountable, and execution-focused (you do what you say youre going to do)
• Bachelor's degree in marketing, Business, or related field (or equivalent real-world experience)

Compensation & Perks

• Competitive salary range
• Bonus potential based on performance
• Comprehensive benefits package including medical, dental, and vision
• Monthly Cafe Rio Rewards (eat for free!)
• Work provided cell phone (or cell phone stipend, depending on preference)
• Paid time off and holidays (because burritos taste better when youre rested)
• A high-performing, low-ego team that cares about results and each other

Why Cafe Rio?

Because we believe you can be high-performing and human. We work hard, move fast, and care deeply about delivering on what we say were going to do. No fluff. No ego. Just great food, great people, and marketing that actually works.

Plus unlimited bragging rights for helping more people find their next favorite burrito.