MANAGER FIELD TRAINING

Overview

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

Location: Hybrid / Plano TX Office

 

The Manager, Field Training is responsible for designing, developing, and executing training programs that strengthen the capability and performance of field-based sales roles within the Full-Service Division — including Franchise Field Managers, Account Executives (National Chains), and Brand/Business Development Partners.

This role bridges strategy and execution, ensuring every field associate has the knowledge, tools, and confidence to deliver consistent, high-impact customer experiences that drive sales growth, customer/franchise satisfaction, and brand alignment.

The Manager will collaborate cross-functionally with Sales Leadership, Education, HR, and Vendor Partners to create a best-in-class learning environment that builds commercial excellence, product expertise, and consultative selling skills across all field levels.

1. Training Strategy & Program Development 

• Develop and maintain a comprehensive training roadmap for all field sales roles (onboarding, core curriculum, advanced certifications, and leadership readiness).
• Translate business strategies into learning solutions that drive measurable field impact.
• Design blended learning modules (live workshops, virtual sessions, e-learning, and field reinforcement tools).
• Partner with Leadership to identify training needs, skill gaps, and role-specific performance trends.
• Lead the creation of standard operating procedures (SOPs), playbooks, and quick-reference guides for consistent field execution.

2. Field Enablement & Delivery 

• Facilitate training sessions for Account Executives, Brand/Business Development Partners, and Franchise Field Managers across product, sales, and operational topics.
• Provide field coaching and ride-along support to reinforce skill application and accountability.
• Partner with vendor education teams to align brand training and promotional activations with company priorities.
• Develop and manage certification programs for sales, consultation, and leadership excellence.
• Champion digital learning tools (Thrive, Salesforce, Teams) to ensure access to training materials and progress tracking.

3. Cross-Functional Collaboration

• Partner with Marketing, Merchandising, Education, and Supply Chain to translate initiatives into field-ready training materials.
• Collaborate with HR and Talent Development on leadership competency frameworks and succession readiness for field roles.
• Serve as the learning liaison between corporate strategy and field execution — ensuring training aligns to company culture, values, and customer-first mindset.

4. Measurement & Continuous Improvement 

• Track training participation, post-training performance metrics, and business impact (sales lift, retention, execution rates).
• Evaluate program effectiveness through feedback, field performance data, and KPI dashboards.
• Continuously refine content based on evolving business needs, field feedback, and industry trends.
  
   

Key Performance Indicators

• Improvement in field productivity and sales performance by role tier.
• Training completion and certification rates.
• Field readiness and onboarding ramp-up time.
• Adoption of Salesforce, sales tools, and brand education programs.
• Franchisee and stylist engagement scores (NPS or AES metrics).

Knowledge, skills & abilities requirements

• Bachelor’s degree in Business, Education, or related field.
• 5+ years of experience in field sales, training, or learning & development within the professional beauty, retail, or franchise industry.
• Proven track record in curriculum design and facilitation for remote and field-based teams.
• Strong understanding of consultative selling, business development, and account management principles.
• Excellent presentation, communication, and project management skills.
• Proficiency in Microsoft Suite, LMS platforms, and Salesforce required.
• Willingness to travel 30–40% to support field meetings, ride-alongs, and training events.

• Strategic Trainer – Builds programs that align with business priorities and drive measurable outcomes.
• Inspiring Facilitator – Engages audiences through dynamic, actionable learning experiences.
• Collaborative Partner – Works cross-functionally to deliver consistent and aligned field messaging.
• Analytical Thinker – Measures impact and evolves programs based on data and feedback.
• Culture Champion – Embodies the company’s values, modeling accountability, inclusion, and growth mindset.

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

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