Manager, Franchise & Local Marketing

Job Description: Manager, Franchise & Local Marketing Location: Milford OH Reports to: SVP of Marketing About Penn Station Penn Station East Coast Subs is a leading fast -casual restaurant brand with over 320 locations, known for our crave-worthy sandwiches, fresh -cut fries, and exceptional customer experience. We're looking for a results -driven Manager of Franchise & Local Marketing to develop and execute impactful local shop marketing programs, support grand openings, enhance franchise sales marketing, and support our franchise partners with innovative marketing strategies. Key Responsibilities: Franchise & Local Marketing Support • Work closely with franchise owners to develop a consumer -driven approach to local marketing, using available omni -channel media (digital, social, email, in -store, traditional) to drive awareness, engagement, and conversion. • Develop and implement scalable local shop marketing programs and materials to drive sales and brand awareness across all Penn Station locations. • Coach and guide franchise owners on best practices for local store marketing, helping them effectively execute community engagement initiatives. • Leverage existing local sports sponsorships to enhance brand visibility, ensuring partnerships align with overall marketing objectives. • Use market research to identify opportunities for local marketing, competitive positioning, and customer insights. • Manage systems and processes supporting franchise owner local shop marketing programming. • Make basic graphic design adjustments to customize existing artwork to specific markets and programs Franchise Sales & Digital Marketing • Lead the implementation of Franchise Sales CRM email programs, ensuring timely and effective communication with prospective franchisees. • Develop and execute marketing programs and SEM content to drive franchise interest and lead generation. • Serve as the day -to-day contact for marketing agencies supporting franchise sales efforts, ensuring alignment on strategy, execution, and optimization. • Manage Franchise Sales LinkedIn presence, curating content and engagement strategies to attract prospective franchisees. • Continuously analyze franchise sales marketing efforts, identifying opportunities for optimization and growth. Grand Opening Support • Guide the franchise owners through the benefit and development of pre- and post-opening marketing strategies, including local store marketing, paid media, PR, and community engagement to drive awareness and traffic. • Work with the franchise partner to i dentify local businesses, media, and organizations, grassroots marketing tactics, sponsorships, and events to integrate the brand into the community. • Manage and optimize social media, digital ads, local promotions, and in -store signage, ensuring maximum reach and engagement before, during, and after the launch. • Collaborate with PR agencies, influencers, and local media to generate buzz, secure press coverage, and host launch events or tastings. • Guide franchise owners on local marketing execution, track performance metrics, and implement retention strategies like bounce -back offers and loyalty programs to sustain momentum. Key Skills & Competencies: • Project Management - Ability to develop, execute, and manage multiple marketing programs across a franchise system. • Program Measurement & Reporting - Track and analyze the success of marketing programs, using data to drive strategic decisions. • Market Research & Insights - Conduct research on local markets, customer behavior, and competitive trends to refine marketing strategies. • Franchise Owner Relationship Management - Experience coaching and collaborating with franchisees to ensure effective local marketing execution. • Omni-Channel Marketing Capabilities - Understanding of digital, social, email, in -store, and traditional marketing tactics to create a well -rounded consumer engagement strategy. • Agency & Vendor Coordination - Strong ability to manage external agencies and vendors supporting franchise sales and marketing initiatives. • Digital & CRM Marketing - Hands-on experience with CRM management platforms, franchise sales email marketing , website content management systems and digital content strategies. • LinkedIn & B2B Marketing - Ability to manage and optimize Franchise Sales LinkedIn content and engagement strategies to attract new franchise prospects. • Graphic Design Capabilities - Ability to create basic marketing materials using tools like Canva, Adobe, or similar platforms. • Microsoft Suite Proficiency - Strong understanding of Excel, PowerPoint, Word, and Outlook for reporting, presentations, and communication. Qualifications & Experience: • 3+ years of marketing experience, preferably in franchise, restaurant, or multi -unit retail industries. • Strong experience in local store marketing, sponsorship activation, and franchisee coaching. • Proven ability to analyze marketing performance, optimize campaigns, and report on key metrics. • Excellent communication and relationship -building skills, with the ability to influence and support franchise owners. Why Join Penn Station? • Be part of a growing, dynamic restaurant brand with a strong franchise system. • Impact the business at scale by developing marketing programs that drive success across 320+ locations. • Work with passionate franchisees, helping them grow their business through effective local marketing.