Manager, Global Marketing - Flexible Packaging

General Summary

We have a great opportunity for a Global Marketing Manager to join our Packaging group at Michelman. You will create the global growth strategy and lead major growth programs for the Flexible Packaging segment of the Packaging group, with an emphasis on developing sustainable solutions that contribute to the Circular Economy. Through collaboration with the R&D/technology team, you will understand the unmet needs in this segment, and develop solutions that will create growth and value for Michelman and our customers. By engaging with colleagues around the world, you will help address regional specific growth opportunities and expand our market position worldwide. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.

Primary Responsibilities

Strategic Segment Leadership

• Own and manage the segment strategic planning process and growth plan
• Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case
• Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy
• Build value chain analysis, including key relational players and industry ecosystem
• Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy
• Develop and execute business plans for target segments
• Establish and monitor segment pricing strategy
• Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes

Market-Driven New Product Development and Commercialization

• Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
• Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
• Sponsor product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
• Develop the business case, value proposition, and pricing strategy
• Work collaboratively with allied partners (OEMs of equipment/technology and channel partners who may not be direct customers) to develop and commercialize new products and technologies
• Conduct voice of customer work to uncover and validate market needs
• Plan, execute, and support commercial launch

Demand-Side Marketing

• Identify and engage key buying influencers in target markets working with sales and business development
• Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products
• Develop strategies and tactics to build the brand and support launches with advertising and sales promotions and provide direction and leadership to Michelman's market communications (MARCOM) team
• Provide awareness and networking with related associations and attendance at industry conferences related to the circular economy will be required.
• Ability to be the face of Michelman to the flexible packaging industry representing our place in the circular economy including committee/board memberships and presentations at key conferences and trade shows

Other

• 25% travel estimate, with 75% of that travel being domestic. Some OEM partners and conferences that will be attended are international and will require some international travel
• Perform related duties as assigned or as the situation dictates

Critical Competencies, Knowledge, Skills, and Abilities

Packaging

• Deep understanding of the flexible packaging industry; the market, competitors, value chain, customers and applications
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