Manager, Global Marketing, L'Oreal Paris DMI Cosmetics

Manager, Global Marketing, LOreal Paris DMI Cosmetics

New York, United States

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Run the brand like its yours. In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

Big idea creation Brand building Content creation Marketing literacy Marketing strategy Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

What does being a marketer here mean? Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Manager, Global Marketing, LOreal Paris DMI Cosmetics

New York, New York, United States Job Title: Manager, Global Marketing (Cosmetics) LOreal Paris US DMI Location: 10 Hudson Yards, New York, NY Division: Consumer Products Division (CPD) Reports to: Assistant Vice President, Global Marketing - LOréal Paris Makeup US DMI HUB

Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Our mission is to democratize the best of beauty, making it accessible and sustainable for all. CPD is the largest division within the LOréal Group, home to iconic brands including LOréal Paris (the world's #1 beauty brand), Maybelline New York, Garnier, and NYX Professional Makeup. Join a team of 30,000 passionate professionals worldwide dedicated to bringing high-quality beauty to another billion consumers.

What You Will Do: As a Manager, Global Marketing (Cosmetics) LOreal Paris US DMI, you will be the strategic architect of the US category growth plan. You will influence global master plans to ensure US market needs are captured and lead the end-to-end development of US-specific innovations.

Strategy & Vision: Lead the development of the US Category Growth Plan. Exert strategic influence over the Global Master Plan to ensure US consumer insights and market requirements are prioritized. Partner with US Marketing teams to ensure successful adoption and execution of the strategic vision. Manage key country relationships and high-level communications for the Makeup category. Prepare and lead strategic presentations for Senior Management and Key Retailer Innovation Meetings.

Project Management & Product Development: End-to-End Ownership: Manage the product portfolio from concept to shelf with full accountability. Concept Development: Draft and adapt product concepts specifically for the US market landscape. Economic Steering: Manage financial and economic equations in collaboration with US and DMI Finance teams. Cross-Functional Leadership: Coordinate with R&I and Industry teams to ensure manufacturing excellence. Brand Identity: Lead the artwork process, including packaging design and adaptation. Trend Decoding: Identify white-space opportunities and rising trends to future-proof the product pipeline. Product Excellence: Own the development of US formulas, shade names, claims, and star ingredients.

Consumer Market Insights (CMI): Coordinate comprehensive research plans to validate new innovations. Directly participate in US Focus Groups to gain deep consumer intimacy.

Content & IMC: Consult on Global and US-specific Integrated Marketing Communications (IMC) development. Collaborate with Legal and Scientific teams for US claim validation and approvals.

Requirements: Education: Bachelor's degree required. Experience: 3+ years of marketing experience within Consumer Packaged Goods (CPG) or the Beauty industry. Expertise: Deep knowledge of the Makeup Metier and overall category dynamics. Proven Track Record: Experience successfully managing a product through its entire life cycle (launch or renovation). Agility: Ability to manage challenging projects and pivot strategies based on market performance. Communication: Strong prior experience in Operational or Global Marketing; exposure to international markets is preferred.

Whats In It For You: Salary Range: $98,400 - $140,200 (Compensation is determined by work experience, education, and skill level). Benefits: Medical, Dental, Vision, 401K, and a Pension Plan. Hybrid Work: Up to 2 days per week work-from-home (subject to manager approval). Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Summer Fridays, and Volunteer Time. Perks: VIP access to L'Oréal's internal shop (discounted products) and a monthly mobile allowance. Growth: Unlimited access to e-learnings, mentorship programs, and Lunch & Learn sessions.

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

Reference number: 255526

Location: New York, United States Date posted: 10/02/2026 Employment type: Full-time Professional field: Marketing Type of contract: Permanent Product & Services

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc A geographic scope such as local market or zone or global (DMI) Transversal growth: into different functions such as commercial, digital or general management Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

Anatomy of a Blockbuster: The Sky High Story See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

The Art and Science of Fragrance Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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