Manager, Growth Marketing

Guest Services

Fairfax, Virginia

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JOB DETAILS

SKILLS

Adobe Creative Suite, Advertising, Artificial Intelligence (AI), Automation, Budget Management, Business Development, Calendar Management, Campaigns, Content Development, Content Structure, Editing, Email Marketing, Google Search Engine, Government, Healthcare, Hospitality and Tourism, Leadership, Marketing, Marketing Communications, Modeling Languages, Multitasking, Newsletter, Organizational Skills, Performance Metrics, Predictive Modeling, Publications, Recreation, Reporting Dashboards, Restaurant, Retail, Search Engine Optimization (SEO), Structured Data, Thought Leadership, Time Management, Vendor/Supplier Relations, Workflow Analysis, Writing Skills

LOCATION

Fairfax, Virginia

POSTED

22 days ago

Compensation Amount:
100,000.00 USD Annual

Job Summary:
We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine. This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences. The ideal candidate is a channel-agnostic experimenter who is equally comfortable optimizing a campaign, analyzing a dashboard, and writing compelling content.

Job Description:

Key Responsibilities

Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend
Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach
Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT
Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models
Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency
Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership
Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization
Maintain brand consistency and voice across all campaigns, content, and communications
Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives

Qualifications

Bachelor's degree in marketing, communications, or a related field
5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results
Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz
Proficiency with creative tools such as Canva and Adobe Creative
Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers
Demonstrated experience applying AI tools to achieve marketing goals
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact)
Strong writing and editing skills with experience producing recurring communications or publications
A test-and-learn mindset with comfort presenting data and insights to senior stakeholders
Strong organizational skills and the ability to manage multiple priorities and deadlines

Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.

Guest Services, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

OUR COMMITMENT TO DIVERSITY, EQUITY, & INCLUSION: We embrace Diversity, Equity, and Inclusion (DEI) and the richness it brings to our company. Our commitment is to provide an inclusive workplace where individuals can bring their whole selves to work, enabling them to provide the best level of service to our diverse customer base.

About the Company

Guest Services

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