Manager, Influencer

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Who We AreWeber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.Manager, Influencer StrategyWeber Shandwick is looking for a Manager, Influencer Strategy to join our team in one of our west coast offices.Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.The Essentials5-7 years of experience with an expertise in the consumer marketing space.Thinking: Intellectual curiosity and creativity is a must.Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.Communication: Speak, write and edit succinctly and compellingly.Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.Interpersonal: Play nice, whether it’s in a team, with a team or independently.Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.Spark: Understand what sets you apart.ResponsibilitiesBrand Strategy & ExecutionOwn responsibilities for executional leadership of multiple client programs, budgets, plansMaintain daily client contact, serving as a trusted resource and advisorFacilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)Translate strategies into tactical plans; ensure team deliverables align with strategiesDevelop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiencesProactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experienceDemonstrate financial acumen in the areas of budgeting, billing and staffingInfluencer Strategy & ExecutionDemonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design spaceCraft influencer strategies for yearlong plans and product launchesResearch, vet, contract and manage relationships with influencer talentDevelop influencer briefing materialsOversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recapsTake responsibility to execute influencer strategiesManage and build relationships with influencers and third party agentsMine current news cycle for ad hoc influencer opportunitiesDemonstrated expertise in social platforms, user behaviors and emerging trendsClient & Team EngagementCommunicate with clients on daily basisProvide basic client counselServe as a key participant in client meetings and presentationsProof and edit client related documents as neededManage client and team resources and deliverables around major campaigns and product launchesMentor junior staffSalary range: $74,000.00 - $85,000.00Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-KG1 74,000-85,000

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