Manager, Integrated & Brand Operations

Key Responsibilities:

360 Campaign Execution, Brand Stewardship & Channel Orchestration

• Support in translating strategic campaign direction into clear executional plans, timelines, and deliverables across all channels
• Own and drive the 360 campaign calendar, ensuring alignment across brand storytelling, channel execution, and key retail moments
• Lead cross-functional coordination to ensure all teams are aligned and delivering against campaign timelines
• Bring cultural inspiration, competitor insights, and consumer + shopper behavior into campaign and messaging development
• Support development of campaign assets, including associated briefs and channel storytelling frameworks
• Proactively identify risks, manage dependencies, and keep campaigns moving forward
• Partner with Product Marketing to ensure accurate, compelling, and channel-appropriate product messaging

Copy Ownership & Messaging Consistency (Brand + Trade)

• Own and oversee copy alignment across all channels, ensuring a consistent and cohesive brand voice from campaign through conversion
• Develop and refine campaign messaging frameworks alongside Product Marketing, including headlines and storytelling pillars that translate across all channels
• Write and/or edit copy alongside Product Marketing across a range of touchpoints, including campaign assets, email, social, in-store signage, and digital shelf content
• Adapt and optimize messaging for channel-specific needs
• Partner with Creative to ensure visual and verbal storytelling are fully aligned across all executions
• Ensure all copy meets brand, legal, and retailer guidelines
• Review and QA copy across internal teams and external partners to maintain tone, accuracy, and consistency
• Support development of trade-facing copy, including sell-in decks, product education materials, and retail partner communications

Trade Marketing & Key Account Support (Ulta & Amazon)

• Own execution of trade marketing initiatives for Ulta and Amazon, including launches, promotions, and seasonal campaigns
• Partner with Sales and key account teams to align on go-to-market plans, priorities, and messaging needs
• Drive development and delivery of retail toolkits, ensuring both visual assets and copy are cohesive and on-brand
• Oversee execution of in-store presence, ensuring consistency in messaging, signage, and storytelling
• Ensure all retail and e-commerce touchpoints reflect a consistent, premium, and on-brand experience
• Track key milestones and deliverables tied to retail launches and promotional moments

Experiential, Retail & PR Integration

• Help support overall PR and agency partner needs day-to-day
• Support and help drive execution of brand and retail activations, including in-store events and launch moments
• Partner with PR and influencer teams to ensure campaign messaging is consistently translated across earned, social, and retail channels
• Contribute to post-launch and post-event recaps, including insights on messaging effectiveness and retail performance
• Bring forward ideas to ensure campaigns and retail moments feel premium, culturally relevant, and conversion-driven

• 4–6+ years in integrated marketing, trade marketing, or brand marketing (beauty preferred)
• Experience working with key retail accounts, ideally Ulta and/or Amazon
• Strong project management skills with the ability to drive execution across multiple stakeholders and channels
• Understanding of retail, e-commerce, and digital shelf best practices
• Ability to balance brand storytelling with commercial objectives
• Strong communication and cross-functional collaboration skills
• Detail-oriented with a focus on delivering high-quality, on-brand execution
• Comfortable operating in a fast-paced, highly collaborative environment

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